UniVisory is a premium global education advisory working with ambitious students and families aspiring to Ivy League, Stanford, MIT, Oxbridge and other leading universities worldwide.
We are looking for a hands-on Growth Marketing Specialist with one primary mandate:
Help UniVisory consistently reach the right students and parents — through Meta Ads and organic social media — and convert that attention into high-quality leads and conversations.
This is not a social-media posting role. We are looking for someone who understands audiences, messaging, creatives, targeting and performance — and can execute.
What You'll Own
1. Meta Ads & Audience Targeting
Own and execute Meta campaigns across Instagram and Facebook
Identify and continuously refine the right target audiences for different UniVisory programs
Build and test audience segments across geography, demographics, interests, behaviours and intent
Develop campaign hypotheses and systematically test audience × message × creative combinations
Optimize campaigns for lead quality, not simply low CPL
Build retargeting and lookalike strategies from high-quality lead and customer data
Identify why campaigns are attracting the wrong audience and fix them quickly
2. Organic Audience Building
Build UniVisory's organic presence across Instagram and LinkedIn
Identify the questions, concerns and aspirations that matter most to ambitious students and parents
Create content themes designed to reach and engage those audiences
Turn UniVisory's student outcomes, insights, testimonials, research and admissions expertise into high-value content
Experiment with formats, hooks, topics and distribution strategies to increase relevant reach
Build organic authority rather than simply increasing posting frequency
3. Messaging & Creative Testing
Understand different student and parent segments and what matters to each
Translate those insights into robust campaign angles, hooks and creative briefs
Work with designers/cont