Own the digital marketing strategy, planning, deployment, and processes for Parle Agro across Social, Performance, Retention, and Influencer Marketing, partnering with Brand and E-Comm/Q-Comm teams to drive growth.
Define and drive the overall digital marketing strategy, aligning Social Media, Performance, Retention, and Influencer Marketing to business and brand objectives.
Build the annual digital marketing calendar and plans, translating brand objectives into digital programs, campaigns, and always-on activity.
Own end-to-end campaign deployment across digital platforms — planning, execution, optimization, and post-campaign analysis — partnering closely with the Brand team.
Drive digital strategy and visibility for the E-Commerce/Q-Commerce business, working with the E-Comm/Q-Comm team on platform presence, discoverability, and conversion.
Lead Performance Marketing to deliver efficient acquisition and conversion across paid search, paid social, and programmatic channels, with clear ROI ownership.
Own Retention Marketing strategy — CRM, lifecycle,



and re-engagement programs — to build repeat usage and customer lifetime value.
Build and scale the Influencer Marketing strategy, identifying the right partners and platforms to strengthen brand affinity and reach.
Establish robust digital marketing processes, workflows, and governance — media planning, approvals, budget tracking, and reporting cadences.
Select and manage digital, performance, and creative agency partners; drive analytics and reporting to continuously refine strategy and effectiveness.
Strong, hands-on experience across Digital Marketing, Social Media, Performance, Retention, and Influencer Marketing, with working knowledge of E-Commerce/Q-Commerce platforms.
Data-driven and process-oriented, with proven ability to manage agency partners and build scalable systems for a growing digital function, backed by solid stakeholder management skills.
MBA/PG in Marketing or a related field, with 8-10 years of p

📌 Digital Marketing Lead (Mumbai)
🏢 Parle Agro
📍 Mumbai