We are looking for a Assistant Manager – Video Partnerships to drive the growth and monetization of our Catalogue across YouTube, Meta, Snapchat and other video platforms. The role will focus on identifying opportunities to extend the life of existing content through recent video formats, recreations and content-led initiatives, while working closely with internal teams, artists, creators and vendors to drive audience growth and consumption.
What you'll do:
Own YouTube and video platform strategy for catalogue growth, driving views, engagement, audience and revenue.
Identify high-potential catalogue tracks and create new opportunities through recreations, remixes, edits, Shorts, lyric videos and other formats.
Build and manage a catalogue content pipeline, working with internal teams, creators and vendors from concept to execution.
Manage video recreations and edits, ensuring quality, timely delivery and alignment with creative direction.
Use platform analytics and dashboards to track performance, identify opportunities and provide actionable recommendations.




Drive content discoverability and performance through packaging, thumbnails, metadata, playlists, publishing and platform best practices.
Track music/video trends, creators and emerging formats to identify opportunities for Sony Music’s catalogue.
Manage multiple projects and work cross-functionally to execute and scale catalogue growth initiatives.
Manage and mentor team members.
Who you are:
4–6 years of experience in digital content, YouTube, social media, music, or catalogue growth.
Experience in YouTube, digital media, music, entertainment or content marketing.
Strong hands-on knowledge of YouTube Studio and YouTube Analytics with the ability to interpret data and derive business insights.
Strong understanding of YouTube and social media video formats, including Shorts and vertical content.
Proven experience in channel growth, content strategy and digital audience development.
Strong analytical and problem-so

📌 Assistant Manager (Mumbai)
🏢 Sony Music Global Job Board
📍 Mumbai