ABOUT GOCOMET
GoComet is a Series B logistics technology company that helps global enterprises like Unilever, Honda, Tata, and Schneider optimize freight spend, automate procurement, and build resilient supply chains.
We're pivoting hard into named-enterprise accounts with a 4.2x growth engine. Our product depth across procurement, planning, execution, and audit gives us a quantifiable ROI story competitors can't match.
THE ROLE
We have a roster of 50+ enterprise customers at exactly the right brand altitude to open doors for our next phase of growth—but that roster is currently unactivated as a marketing and pipeline lever.
This is a greenfield hire: you will build GoComet's Customer Marketing function from the ground up and turn that latent reference asset into the company's lowest-cost, highest-converting enterprise pipeline engine.
KEY RESPONSIBILITIES
1. Build the Reference Engine
Operationalise 50+ enterprise customers across CPG, Auto, Pharma, and Industrials into a structured referral and peer-introduction programme.




Design and run a "DM-to-DM" brokered introduction motion that converts at a 30–50% meeting-set rate.
2. Own the Vertical Case Study Engine
Develop a library of industry-specific case studies, each anchored by a named brand such as Unilever, Tata Motors, or Sun Pharma.
Create assets used across:
Sales outreach
ABM campaigns
Webinars
Events
3. Anchor the Speaker & Proof Supply Chain
Recruit customer speakers for GoComet's flagship event Odyssey, vertical webinars, executive dinners, and hosted summits.
Maintain a 50–70%+ acceptance rate by matching the right customer to the right peer-cluster conversation.
4. Run the Review & Third-Party Validation Programme
Activate customers on G2, Capterra, TrustRadius, and Gartner Peer Insights.
Target 30 reviews in Q1, followed by a sustained cadence of 10 reviews per quarter.
5. Integrate Advocacy Into Late-Stage Deals
Provide reference calls and proof assets that systematically compress C-suite sales cycles

📌 Senior Customer Marketing Manager (Bengaluru)
🏢 GoComet
📍 Bengaluru