25 Aug
|
refine development management
|
Hyderabad
25 Aug
refine development management
Hyderabad
We're looking for a Content Marketing Specialist to own the words and the presence behind Refine India's brand. This role is based in our Hyderabad, India office. You'll write the copy behind every piece of marketing material the design team produces, and you'll run Refine India's social media channels from end to end, keeping the tone sharp, current, and consistent everywhere it shows up.
What You'll Do:
Copywriting
Write the copy for all of Refine India's marketing materials, including factsheets, digital marketing assets, and other communications produced by the design team
Adapt tone and message for each format and platform, while keeping everything consistent with Refine's voice
Work closely with the graphic designer, writing copy that fits the layout and supports the message
Apply a working understanding of how real estate is marketed and sold, so every piece of copy supports the commercial goal behind it
Social Media
Own Refine India's social media presence end to end: planning, scheduling, and managing the content calendar across platforms
Write and publish posts and captions in a voice that feels current and on-brand
Track trends, formats, and competitor activity in the Indian real estate and lifestyle space, and turn what's working into fresh ideas for Refine India's channels
Monitor performance and engagement, adjusting content and approach based on what's actually landing
Coordinate with the design team so content goes out on schedule and looks the part
What You Bring
Experience as a copywriter, social media manager, or content marketer, ideally with some exposure to real estate or a related industry
A portfolio showing range across copy and social content, formats and platforms
A sharp eye for trends and a positive instinct for what resonates with a real estate audience in India
Strong organisational skills, comfortable owning a content calendar and juggling multiple deliverables at once
A working understanding of how real estate projects are sold, and
📌 Content Marketing Specialist (Hyderabad)
🏢 refine development management
📍 Hyderabad