This position is accountable for Commercial Planning across channels, aligning with Channel Leads, and other stakeholders to lead the execution of campaign promotion, VM, and activation to achieve the brand objectives for Estée Lauder.
Retail Marketing Plan
Assist in Management and Execution.
Assist in new product launching, re⁃promote, and Mega campaign planning.
Collaborate with Consumer Marketing, Commercial and Online Team to plan and execute omni channel commercial and activation for launch/mega campaign.
Partner with Online team to localize Mega Campaign Offers in alignment with Regional Brand based on market context and business expectation.
Unity Campaign planning & Always⁃on promotion across channels (OL, B&M;, SMC).
Develop monthly always⁃on or tactical promotion plan.
Initiate commercial proposal in current channels or new programs to over⁃deliver target.
Monitor promotion allocation under guidelines.
Randomly check the promotion runningin compliance with anti⁃diversion protocols.
Visual Merchandising Implementation
Partner with Product Marketing on forecasting New launch/ Visual Merchandising Update/Tester Bar/Displayer, Collaterals in B&M;/SMC in accordance with Brand guidelines and allocated budget.
Provide guidelines, briefing to agency, and lead the deployment in stores for New Launch Counter decoration or VM updates.
Response to counter request for counter maintenance.
New Counter/Renovation Store Design And Set⁃up
Assist Brand General Manager in coordinating with Regional Design Development Centre on Store Design for New Door or Renovation.
Prepare and order branded collaterals, merchandising required for current counter set up.
Lead shopfitter, partner with Retailer and collaborate with brand team and Channel team in new counter set up. Retail Partner Collaboration
Work with Brand General Manager to develop Retailer Relationship and counter activation communication.
Work with Brand General Manager to represent Brand to coordinate with