Phonon Digital builds enterprise customer-engagement and operations solutions for leading organisations. Through 22North, our passenger-operations platform, we serve the aviation sector and are developing opportunities across airlines, airports and hospitality.
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We are looking for a Marketing & Business Development Manager to lead go-to-market execution, product positioning, lead generation and the commercial development of new opportunities.
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ABOUT THE ROLE
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This role sits at the intersection of marketing, business development and solution sales.
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The person will identify target customers, develop sector-specific messaging, generate and qualify leads, conduct initial prospect interactions and coordinate the pre-sales and proposal process with Phonon's product, solution and delivery teams.
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The role is suited to someone who combines structured marketing thinking with the commercial ownership required to develop enterprise business.
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KEY RESPONSIBILITIES
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Go-to-Market Strategy and Product Positioning
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- Develop and execute go-to-market plans for Phonon's solutions across airlines, airports and hospitality.
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- Identify priority customer segments, target accounts, buyer personas and relevant use cases.
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- Develop explicit product positioning, value propositions and sector-specific messaging.
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- Translate product capabilities into compelling business outcomes for different customer stakeholders.
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- Work with product and leadership teams to develop launch and market-entry plans for new solutions.
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- Monitor industry developments, customer priorities, competitors and emerging technology trends.
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- Bring structured market feedback into product positioning, roadmap and business-planning discussions.
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Marketing and Lead Generation
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- Devel
📌 Marketing Business Development Manager (Mandvi)
🏢 phonon, automating outcomes
📍 Mandvi
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