This role is for one of Weekday’s clients
Salary range: Rs 6000000 - Rs 15000000 (ie INR 60 - 150 LPA)

Min Experience: 6+ years
Location: Bengaluru, Karnataka
JobType: full-time

We are looking for an experienced and results-driven GTM Head to lead our go-to-market strategy, strengthen our brand presence, and drive sustainable business growth. The ideal candidate will have 6–18 years of experience across marketing, brand building, performance marketing, and growth strategy, with a strong understanding of how to translate business objectives into impactful marketing initiatives.

As the GTM Head, you will own the end-to-end go-to-market function, working closely with leadership, sales, product, and other cross-functional teams to identify growth opportunities, define target audiences, develop positioning, and execute campaigns that drive awareness, acquisition, engagement, and revenue.

Requirements

Key Responsibilities
- Develop and own the overall go-to-market strategy aligned with the company's business objectives, growth plans, and target markets.




- Build and execute integrated marketing strategies across digital, offline, content, partnerships, events, and other relevant channels.
- Define and strengthen the company's brand positioning, messaging, identity, and market differentiation.
- Lead performance marketing initiatives across channels such as Google, Meta, LinkedIn, programmatic platforms, and other relevant acquisition channels.
- Own marketing budgets, campaign planning, forecasting, and allocation of resources to maximize ROI.
- Develop customer acquisition and growth strategies across different stages of the funnel.
- Partner with sales and business development teams to improve lead generation, conversion, pipeline contribution, and overall GTM effectiveness.
- Use market research, customer insights, competitor analysis, and performance data to identify recent opportunities.
- Establish and monitor key marketing and business metrics, including CAC, LTV,

📌 GTM Head (Bengaluru)
🏢 Weekday AI
📍 Bengaluru