This role is for one of Weekday’s clients
Salary range: Rs 2800000 - Rs 4000000 (ie INR 28 - 40 LPA)

Min Experience: 7+ years
Location: Mumbai, Maharashtra, India
JobType: full-time

Own performance marketing across the brand portfolio — driving profitable growth through paid media, creative testing, and AI-led workflows, with direct accountability for revenue, ROAS, and customer acquisition efficiency.

Requirements

Key Responsibilities
- Own end-to-end performance marketing strategy and execution across all portfolio brands, with direct accountability for revenue, ROAS, CAC, and contribution margin.
- Plan, deploy, and optimise paid media budgets across Meta, Google, TikTok, Amazon, and emerging channels.
- Drive full-funnel acquisition and retention for eCommerce brands, with a solid focus on fashion and lifestyle categories.
- Build and lead the creative testing engine — partnering with the Creative Production team to ship high-velocity ad concepts and iterate based on performance data.
- Embed AI tools across the performance workflow: creative generation,



copy variants, audience research, bid strategy analysis, reporting automation, and competitive intelligence.
- Own the measurement stack — attribution, incrementality testing, MER tracking, and dashboarding — and drive decisions from clean data rather than platform-reported numbers alone.
- Build, mentor, and scale a high-performing performance marketing team across channels and brands.
- Manage agency and vendor relationships where external partners are engaged, holding them to clear performance benchmarks.
- Partner with eCommerce Operations on landing pages, CRO, merchandising, and promotional calendars to improve conversion and AOV.
- Translate business priorities from the US leadership team into channel-level plans, budgets, and measurable outcomes.
- Establish SOPs, testing frameworks, KPI dashboards, and reporting cadences that make performance repeatable across brands.
- Forecast spend and revenue b

📌 Performance Marketing Head (Mumbai)
🏢 Weekday AI
📍 Mumbai