NTT DATA
Job Description
Applied Innovation Program Marketing Lead

Job Grade: 12

Location: TBD

Assignment Date:

Job ID:

Reports To:
Corie Pierce, Thought Leadership, Insights, Analyst Relations

Dotted-Line:
Pietro Scarpino, AIP Executive Head
Pam Dearen, AI Marketing

Function: Marketing

Date: August 2026

ROLE OVERVIEW
Supporting NTT DATA Group Corporation and aligned to NTT DATA, Inc. (the operating company for all NTT DATA markets outside of Japan), the role serves as the primary marketing interface for the Applied Innovation Program (AIP), coordinating AIP’s presence in NTT DATA’s campaigns, events, analyst relations, public relations, thought leadership, and internal communications.

The role plans and coordinates AIP market presence globally, partnering with the Global AI Office (GAO) and leadership within NTT DATA and NTT DATA, Inc. at the global and regional levels to build awareness of AIP differentiators and value propositions.

The ideal candidate combines strategic thinking with hands-on execution,



a strong track record of marketing program implementation and success, a clear understanding of technology and business impact, robust content creation capabilities, successful thought leadership initiatives, and the ability to operate in an international and matrixed environment. The role reports functionally to the NTT DATA, Inc. head of Thought Leadership, Insights & AR, and will partner closely with and have dotted-line reporting to the AIP Executive Head and AI Marketing lead.

KEY RESPONSIBILITIES

Marketing Strategy

Create and execute the AIP marketing & communications narrative and strategy (value proposition, messaging, differentiators)
Position innovation offerings across internal stakeholders and external markets
Interact with senior leaders to coordinate and advance marketing & communications strategies
Coordinate with cross-functional teams across AIP, GAO, NTT DATA, NTT DATA, Inc. and marketing.

Thought Leadership and Content Creation

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📌 Applied Innovation Program Marketing Lead (Bengaluru)
🏢 NTT DATA Services
📍 Bengaluru