Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Job Description
The Digital Adoption and Customer Success (DACS) organization, part of Cat Digital, plays a critical role in enabling long-term value realization from Caterpillar’s growing portfolio of digital solutions. DACS is focused on driving meaningful adoption, sustained engagement, and measurable business impact across the global dealer network and customer base.
The team is seeking a Marketing Technology & Data Specialist. This position works in close partnership with our product engagement consultants, helping to create, build,



test and deploy engagement campaigns. The role typically has foundational level expertise on marketing technologies, marketing data, and digital marketing acumen.
What You Will Do:
Partner with Product Engagement Consultants and cross-functional stakeholders to design, build, test, deploy, and optimize customer-facing engagement campaigns across digital channels.
Develop and maintain campaign workflows, journeys, audience segmentation, and automated communications within Salesforce Marketing Cloud and other marketing technology platforms.
Ensure campaign quality and performance through rigorous testing, validation, troubleshooting, and deployment processes.
Manage marketing data to support audience targeting, personalization, campaign execution, and reporting while maintaining data accuracy and integrity.
Collaborate with business partners to translate engagement strategies and campaign requirements into scalable tec

📌 Marketing Technology (Bengaluru)
🏢 Caterpillar
📍 Bengaluru