Senior Manager / Lead — Business Development, Finance Category (APAC)

What You'll Do

Own advertiser acquisition and relationship management for the Finance category across India (primary) and SEA (Indonesia, Philippines, Vietnam) — banks, NBFCs, fintechs, insurers, brokers, digital wallets.
Structure and negotiate commercial partnerships (CPA/CPL models, exclusivity, hold periods) directly with banking and fintech partners, leveraging deep knowledge of how banks budget and approve performance marketing spend.
Create and execute performance strategies for finance advertisers — attribution windows, fraud controls, lead-validation workflows suited to loan/card approval cycles.
Navigate and build compliance-first positioning around RBI (CIMS, Digital Lending Directions), SEBI, IRDAI and equivalent regulators in Indonesia (OJK), Philippines (BSP) and Vietnam.
Build out the finance publisher ecosystem (comparison sites, cashback platforms, finance KOLs/YouTube creators) in coordination with the publisher team — including standing up SEA’s finance publisher pool from zero.




Own the finance-vertical P&L; across markets: revenue targets, forecasting, advertiser/publisher activation metrics
Represent Admitad at banking/BFSI industry forums and build direct credibility with decision-makers at target advertisers (like- HDFC Bank, SBI Cards, Bajaj Finserv, GCash, Maya, VPBank, GoPay, etc.).

What We Expect

8+ years total experience, including 4+ years in fintech/banking partnerships, business development, or affiliate/performance marketing within BFSI.
Deep, practical understanding of how banks and NBFCs operate — card issuance, lending, KYC/AML workflows, and how performance-marketing budgets are approved internally.
Proven experience running or scaling CPA/CPL affiliate campaigns for financial products, including fraud control and lead-quality management.
Existing relationship network with banks, NBFCs and fintechs in India; SEA banking relationships a strong plus.
Robust com

📌 Business Development Lead-Finance Category, APAC (Gurugram)
🏢 Admitad
📍 Gurugram