Website Management & Campaign Execution
Manage and maintain multiple brand websites, ensuring content accuracy, consistency, and alignment with brand guidelines.
Publish and update products, landing pages, campaigns, blogs, banners, promotional content, and seasonal offers.
Coordinate website updates with Marketing, Creative, Ecommerce, CRM, Merchandising, and Business teams.
Build and launch campaign landing pages, ensuring timely and accurate execution for product launches, promotions, and events.
Maintain publishing calendars, perform regular website audits, and proactively identify broken links, outdated content, and usability issues.
User Experience, SEO & Optimisation
Monitor website performance and user behaviour to identify opportunities for improving navigation, customer journeys, page speed, and conversion rates.
Optimise forms, CTAs, landing pages, metadata, page structure, internal linking, image tags, and other on-page SEO elements.
Support A/B testing initiatives and implement UX and SEO recommendations to improve organic visibility and conversion performance.




Monitor website health, Core Web Vitals, and accessibility standards while coordinating with internal teams and SEO partners on optimisation initiatives.
Analytics & Reporting
Track website performance using Google Analytics 4, Google Tag Manager, Google Search Console, Microsoft Clarity, and other reporting tools.
Monitor key website metrics including traffic, engagement, conversions, bounce rate, campaign performance, and user behaviour.
Prepare regular performance reports and recommend improvements based on data-driven insights.
Ensure campaign tracking, tagging, and measurement are implemented accurately.
Technical Coordination & Quality Assurance
Coordinate with developers, agencies, and technology partners for website enhancements, issue resolution, releases, and feature deployments.
Support CMS administration, troubleshoot website issues, and ensure website security, uptime, and compliance

📌 Senior Executive – Web Specialist (India)
🏢 Ample Group
📍 India