Key Responsibilities

Digital Marketing

- Plan, execute, manage, and optimize multi-channel digital marketing campaigns.

- Manage campaigns across email, social media, paid advertising, SEO/SEM, and content marketing.

- Develop and maintain the marketing calendar.

- Ensure consistent messaging and brand positioning across digital channels.

- Track campaign performance, marketing metrics, lead generation, and ROI.

- Analyze campaign data and recommend improvements to maximize marketing effectiveness.

- Support the planning and management of marketing budgets and campaign spend.

Website Management

- Manage day-to-day website content, updates, landing pages, and digital assets.

- Develop and optimize landing pages to support marketing campaigns.

- Monitor website analytics, SEO performance, traffic, engagement, and conversion rates.

- Identify opportunities to improve website UX, SEO, content, and lead conversion.

- Coordinate with internal or external design and development teams for website enhancements.

- Manage website content through CMS platforms such as HubSpot CMS, WordPress, or similar tools.

HubSpot &

- Marketing Operations

- Manage and maintain HubSpot as the primary marketing automation platform.

- Create and maintain email campaigns, workflows, forms, landing pages, and lead nurturing programs.

- Configure and optimize lead scoring and lifecycle management processes.

- Develop dashboards and reports to track marketing performance and pipeline contribution.

- Maintain marketing automation processes and continuously identify opportunities for optimization.





- Support marketing and sales alignment through effective CRM and marketing operations processes.

Sales Enablement &

- Lead Generation

- Use ZoomInfo or similar sales intelligence platforms to identify target accounts and contacts.

- Build and maintain targeted prospect and account lists.

- Support sales teams with qualified leads and relevant marketing data.

- Collaborate with sales teams on lead handoff, qualification criteria, messaging, and pipeline objectives.

- Develop and maintain sales enablement materials, presentations, one-pagers, and other marketing collateral.

- Provide relevant market, competitive, and customer insights to support sales activities.

Events &

- Field Marketing

- Plan and coordinate participation in trade shows, conferences, webinars, and other industry events.

- Manage event planning, logistics, promotional materials, and marketing communications.

- Coordinate with sales teams for event participation and lead generation.

- Manage post-event lead capture, follow-up, and reporting.

- Measure event performance and identify opportunities for improving event ROI.

Marketing Technology &

- AI

- Stay current with emerging marketing technologies, automation platforms,



and AI-powered tools.

- Research and evaluate new technologies that can improve marketing effectiveness and productivity.

- Introduce relevant AI and automation tools into campaign management, content creation, data analysis, and reporting.

- Promote a test-and-learn approach to marketing technology adoption.

- Identify opportunities to automate repetitive marketing processes and improve operational efficiency.

Required Skills

- 4 to 10 years of experience in digital marketing, preferably in a B2B environment.

- Hands-on experience with HubSpot or a similar marketing automation/CRM platform.

- Experience with ZoomInfo or similar sales intelligence and data enrichment platforms.

- Strong understanding of digital marketing channels including email, social media, SEO/SEM, paid marketing, and content marketing.

- Experience with website content management and CMS platforms.

- Experience in lead generation, demand generation, and sales enablement.

- Strong understanding of marketing analytics, campaign reporting, and performance measurement.

- Experience managing or supporting marketing budgets and tracking campaign ROI.

- Solid project management and organizational skills.

- Excellent written and verbal communication skills.

- Strong analytical and problem-solving abilities.

- Ability to work independently and collaborate effectively with sales, design, development, and other business teams.

- Strong interest in emerging marketing technologies and AI tools.

📌 Urgent Hiring For Marketing Manager (Hyderabad)
🏢 Religent Systems
📍 Hyderabad