25 Aug
|
Transformative Ventures
|
Gurugram
25 Aug
Transformative Ventures
Gurugram
We are seeking an experienced Creative Designer with a keen eye for aesthetics and a proven track record of creating high-performing ads for social media platforms. The ideal candidate will possess exceptional design skills, a deep understanding of digital marketing trends, and the ability to translate brand identities into visually engaging content.
Responsibilities:
- Conceptualize and design visually compelling ads, images, gifs, and videos for social media platforms, ensuring alignment with brand guidelines and marketing objectives.
- Collaborate closely with the marketing team to understand target audiences, campaign goals, and messaging strategies.
- Conduct thorough research on industry trends, competitor analysis, and best practices to inform design decisions and optimize ad performance.
- Execute projects from concept to completion, managing multiple deadlines and deliverables with meticulous attention to detail.
- Create engaging sales pages, brochures, packaging, and other marketing materials that effectively communicate brand messaging and drive customer engagement.
- Collaborate with marketing and product teams to create visually intuitive and user-friendly web and landing page experiences.
- Contribute to UI/UX improvements by designing layouts, user flows, and creative assets that enhance engagement and conversion rates.
- Ensure consistency across digital touchpoints while balancing visual aesthetics with usability and user experience best practices.
- Participate in brainstorming sessions and creative ideation to generate innovative design concepts and campaign ideas.
- Provide creative direction and guidance to junior designers or external contractors when necessary.
- Stay abreast of emerging technologies, design tools, and digital platforms to continuously enhance skills and capabilities.
- Design and deliver collateral within deadlines and at a swift pace.
Requirements:
- Bachelor’s degree in Design, Visual Communication, or related field.
- 3+ years of professional experience in UI/UX design, with a strong portfolio showcasing expertise in creating impactful digital marketing assets. Understanding responsive design, and user behavior across web and mobile platforms.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and other relevant design software.
- Basic understanding of Graphic design principles
- Familiarity with tools such as Figma or Adobe XD for layouts, wireframes, or design explorations is a plus.
- Demonstrated ability to analyze data and metrics to optimize ad performance and achieve high click-through rates (CTR).
- Excellent communication and collaboration skills, with the ability to articulate design concepts and rationale effectively.
- Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced workplace.
- Creative thinker with a passion for innovation and a commitment to delivering high-quality design solutions.
- Previous experience working in a marketing agency or in-house marketing team is preferred.
📌 UI Designer (Gurugram)
🏢 Transformative Ventures
📍 Gurugram