The Role The State Business Head (SBH) / Regional Business Head (RBH) is a senior general management role responsible for owning the full business performance of an assigned state or regional cluster within a Lenskart circle. This is a true P&L role — you own revenue, store health, team capability, and growth in your geography.

You will sit between the Circle Head and a team of 3–5 Zonal Managers, acting as the operating layer that translates circle strategy into ground-level execution. This role is ideal for leaders who have proven themselves in high-growth retail or consumer businesses and are ready to step into a geography-level business leadership role with full P&L ownership.

Key Responsibilities

1. P&L; Ownership & Revenue Growth

● Own the revenue, gross margin, and EBITDA targets for your state/region ● Drive same-store sales growth (SSSG), average transaction value, and wallet share

● Monitor daily/weekly business performance across all stores and course-correct fast

● Build and execute quarterly growth plans in alignment with the Circle Head

- Expansion & New Store Opening

● Own the new store opening pipeline for your geography — location identification, LOI closures, and launch readiness

● Partner with the real estate and projects team to ensure stores open on time, on budget, and to format standards

● Drive ramp-up plans for new stores to break even within target timelines

● Identify whitespace opportunities — towns, catchments, and high-street pockets not yet covered

- Retail Operations & Store Health

● Ensure all stores in your portfolio are compliant with SOPs on VM, customer experience, and optometry protocols

● Own NPS/CSAT scores for your geography — identify root causes of detractor feedback and drive closures

● Monitor and manage inventory health, shrinkage, and stock availability at store level

● Drive operational hygiene — audit scores, safety compliance, and brand standards

- Team Building & Talent Pipeline

● Hire, onboard, and develop a team of Zonal Managers and store leadership (Store Managers, Optometrists)





● Build a 12-month succession bench — ensure every critical role has an internal ready-now candidate

● Run structured performance reviews, PIPs, and career conversations with your team

● Partner with the People Excellence team on hiring velocity, retention, and engagement in your geography

- Stakeholder & Cross-Functional Management

● Be the single point of contact for your geography for functions like Marketing, Supply Chain, Finance, and Projects

● Drive local marketing and catchment activation campaigns in partnership with the brand team

● Represent your geography in circle-level business reviews with accuracy and accountability

Experience Education Requirements

Total Experience

● 8–12 years of total professional experience

● Profiles with fewer than 8 years considered only if currently holding a State/Regional Head role with ₹100 Cr+ P&L accountability

Retail & Business Leadership

● Experience in multi-unit retail (Zonal / Area /Regional Manager) is preferred but not mandatory

● Equivalent P&L leadership in consumer, QSR, healthcare, or service businesses will be evaluated

Mandatory Qualification

● Graduate degree in any discipline (mandatory, no exceptions)

● Candidates without a graduation degree will not be considered regardless of experience

Preferred Qualification

● MBA / PGDM from a recognised B-school (Tier 1 or Tier 2)

● Specialisation in Sales & Marketing, General Management, or Retail Management preferred

● Executive MBA or part-time PGDM acceptable if paired with strong work progression

● Comfort managing large distributed field teams across Tier 1 and Tier 2/3 geographies is a strong plus

Sector Background

● Organized retail: optical, fashion, footwear, consumer durables, FMCG modern trade

● Adjacent sectors welcome: QSR, diagnostics,



healthcare retail, telecom distribution

● Pure e-commerce or B2B-only backgrounds not preferred unless paired with an offline P&L; role

Preferred Track Record

● Revenue growth of 20%+ YoY in a prior geography or business unit

● Has managed or launched 15+ outlets / stores / service points in a single year

● Has built and led a field team of 100+ across a distributed geography

Non-Negotiables

● 8–12 years of total experience with a demonstrated track record of owning business outcomes

● Experience managing a P&L or revenue unit of ₹50 Cr+ — retail, consumer, or services

● Strong commercial instinct — can read a P&L, identify levers, and act fast on data

● Has led a distributed team of 50+ across geographies

Strong Preferences

● Background in organized retail, consumer durables, FMCG modern trade, or optical/healthcare retail

● Prior exposure to multi-unit store operations (Zonal / Area / Regional Manager level)

● Experience working in a high-growth, founder-led or PE-backed company

● Familiarity with Tier 2/3 market dynamics — not just metro-retail experience

Leadership Profile

● Builder mindset — comfortable with greenfield expansion and ambiguity

● High ownership, low-ego — gets hands dirty without losing strategic altitude

● Data-first — uses dashboards, cohort analysis, and store-level metrics to drive decisions

● People magnet — attracts and retains robust Zonal Managers and store leaders

Why This Role

● Direct line to a Circle Head who runs a ₹750 Cr+ business — visibility and learning at scale

● You are essentially running a ₹150–350 Cr business with the resources of a 2,500-store chain behind you

● Path to Circle Head in 2–3 years for high performers — this is a proven stepping stone at Lenskart

● Lenskart is not done growing — 500+ new stores planned over the next 24 months, all of which need SBH-level leaders to onboard

● Competitive compensation: ₹40–50 Lacs fixed + performance-linked variable + ESOP eligibility for top performers

📌 State/Regional Business Head (Bengaluru)
🏢 Lenskart
📍 Bengaluru