Responsibilities & Key Deliverables

Strategic Planning

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.

- Drive customer acquisition, retention, and engagement initiatives through digital channels.

- Identify emerging digital trends, technologies, and best practices to maintain competitive advantage.

- Manage annual digital marketing plans, budgets, and KPIs.

Performance Marketing

- Plan, execute, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms.

- Monitor campaign performance and maximize ROI through data-driven optimization.

- Manage PPC, display advertising, remarketing, and lead generation campaigns.

Search Engine Optimization (SEO)

- Lead SEO strategy to improve website visibility and organic traffic.

- Collaborate with content and web development teams to implement on-page and technical SEO improvements.

- Monitor keyword rankings, backlink profiles, and website health metrics.

Content & Social Media Marketing

- Develop content strategies that support brand positioning and lead generation goals.





- Oversee social media campaigns across relevant platforms.

- Ensure consistent brand messaging across all digital channels.

- Manage agency partners, content creators, and influencers where required.

Website & Marketing Automation

- Oversee website performance, UX optimization, and conversion rate improvement initiatives.

- Manage CRM and marketing automation platforms for lead nurturing and customer engagement.

- Coordinate with IT and development teams for website enhancements and integrations.

Analytics & Reporting

- Track, analyze, and report digital marketing performance using tools such as Google Analytics, Search Console, Power BI, Tableau, etc.

- Build dashboards and provide actionable insights to leadership.

- Measure campaign effectiveness and recommend strategic improvements.

Preferred Industries

Education Qualification

MBA in Marketing

General Experience

Critical Experience

System Generated Core Skills

System Generated Secondary Skills

📌 Sr. Mgr.-Digital Marketing (Chandigarh)
🏢 Mahindra u0026 Mahindra
📍 Chandigarh