About Us

The Souled Store is one of India’s fastest-growing youth-focused lifestyle brands. Founded in 2013 as a homegrown Indian brand, we have become one of the largest online merchandising platforms, partnering with global licenses such as Disney, Warner Bros., WWE, IPL, and Viacom18. Our offerings extend beyond themed designs like superheroes, movies, TV shows, and cartoons, as we continue to lead the latest youth fashion and lifestyle trends. Expanding beyond apparel, we are growing across categories such as action figures, backpacks, collectibles, footwear, and kids wear. While primarily an online brand, we have successfully ventured into offline retail with over 80+ stores across India and ambitious plans for further expansion.

At The Souled

Store, we believe in loving what you do, working smart, and taking ownership. We have built a strong, dynamic team of like-minded individuals who think like leaders and drive growth aggressively. If you resonate with our vision and want to be part of an evolving brand, we would love to have you on board.

We are expanding across international markets including the GCC, USA, Southeast Asia and Europe, across marketplaces and social-commerce platforms. This is an early-stage international business, which means you'll have the chance to build the playbook from the ground up rather than simply execute an established one.

About the Role

We are looking for a Senior Growth Associate – International Marketplaces to help build and scale The Souled Store across international markets.

You will work across marketplaces and social-commerce platforms such as Amazon Global, Noon, Namshi, TikTok Shop, Lazada and other relevant platforms, depending on the market. This is a highly hands-on, entrepreneurial role. You will work across marketplace growth, performance marketing, content-led commerce, creator/affiliate marketing, catalog optimization, analytics and international expansion.

You don't need to have extensive international experience. What matters more is that you understand e-commerce/marketplaces, are comfortable with numbers, have strong execution skills, are curious about consumer behavior and can figure things out in a new market.

Key Responsibilities

- Marketplace Growth
- Manage and optimize The Souled Store's presence across international marketplaces.
- Monitor sales, traffic, conversion, ROAS, CAC, AOV and contribution metrics.
- Identify high-performing and underperforming products and recommend actions.
- Help determine which products, collections and categories should be prioritized in each market.
- Monitor competitor pricing, assortment, promotions and marketplace positioning.
- Identify opportunities to improve organic marketplace visibility and discoverability.
- Support launches and growth initiatives across new marketplaces and countries.
- Marketplace Advertising & Performance Marketing
- Plan,



execute and optimize marketplace advertising campaigns.
- Manage budgets across products, keywords, categories and campaigns.
- Monitor CPC, CTR, CVR, ROAS and incremental performance.
- Continuously test campaigns, products, bids, budgets and targeting.
- Identify opportunities to scale profitable campaigns while controlling inefficient spend.
- Work with Meta, Google and other relevant paid channels where required to drive demand into international markets.
- TikTok & Content-Led Commerce
- Help develop content-led growth strategies for TikTok Shop and other social-commerce platforms.
- Identify trends, content formats, hooks and product storytelling angles that can drive discovery and sales.
- Work with internal creative teams, creators and agencies to develop short-form content.
- Track content performance across views, engagement, CTR, add-to-cart, conversion and revenue.
- Identify winning content and scale or repurpose it across organic and paid channels.
- Understand how content can move consumers from discovery → consideration → purchase.
- Creator & Affiliate Growth
- Identify relevant creators, influencers and affiliates across priority international markets.
- Support creator outreach, onboarding, product seeding and affiliate programs.
- Manage creator/affiliate briefs, commissions and performance.
- Identify high-performing creators and scale successful partnerships.
- Track creator-attributed traffic, orders, GMV and CAC/ROI.
- Build a scalable creator/affiliate acquisition engine for international markets.
- Catalog, Merchandising & Conversion
- Optimize product titles, descriptions, keywords, images and other marketplace content.
- Identify reasons for poor product conversion and recommend improvements.
- Track ratings, reviews, availability and other factors affecting marketplace performance.
- Help determine the right assortment for each market.
- Work with internal teams to ensure products are launched correctly and remain in stock.
- Identify opportunities to improve PDP conversion and marketplace discoverability.
- Analytics & Commercial Performance
- Build and maintain marketplace performance dashboards and reports.
- Track performance by country, marketplace, product, category and campaign.
- Diagnose performance changes and identify the underlying reasons.
- Analyze metrics including ROAS, CAC, CPC, CTR, CVR, AOV and contribution margin.
- Understand the economics of international commerce, including marketplace fees, shipping, duties,



returns and other market-specific costs.
- Present actionable insights rather than simply reporting numbers.
- Help build weekly and monthly international business reviews.
- International Market & Competitor Intelligence
- Research consumer demand, competitors, pricing, assortment and trends across international markets.
- Track competitor products, pricing, promotions, reviews, content, creators and marketplace positioning.
- Identify emerging trends and opportunities relevant to The Souled Store.
- Help adapt product positioning, merchandising, copy and creative for different markets.
- Support market-entry analysis and launches across the GCC, USA, Southeast Asia and Europe.

What We're Looking For

Must Have

- 1–3 years of experience in marketplace, e-commerce, performance marketing or growth.
- Hands-on experience with at least one major marketplace, preferably Amazon.
- Strong Excel/Google Sheets skills.
- Comfortable working with numbers and performance metrics.
- Understanding of metrics such as ROAS, CAC, CPC, CTR, CVR, AOV and contribution margin.
- Strong analytical and problem-solving ability.
- High attention to detail and strong execution skills.
- Ability to work independently in an ambiguous environment.
- Strong curiosity about consumer behavior, digital commerce and emerging platforms.

Good to Have

- Experience with Amazon Ads / Seller Central.
- Experience with international marketplaces.
- Experience with GCC, USA, Southeast Asia or European markets.
- Experience with Noon, Namshi, TikTok Shop, Lazada, Shopee or similar platforms.
- Experience in fashion, apparel, D2C or consumer brands.
- Experience with TikTok, short-form content or social commerce.
- Experience working with creators, influencers or affiliate programs.
- Experience with Meta or Google Ads.
- Marketplace SEO / listing optimization experience.
- Experience launching a new marketplace, product or geography.

What You'll Get

- Opportunity to help build The Souled Store's international business from an early stage.
- Exposure to multiple global markets and marketplaces.
- Hands-on experience across marketplaces, performance marketing, social commerce, creators and international growth.
- Ownership of real business metrics and growth initiatives.
- Opportunity to work closely with leadership on international expansion.
- A high-learning, entrepreneurial environment where your decisions directly impact business growth.
- The opportunity to help build the playbook for taking an Indian consumer brand global.

Who Will Succeed Here?

Someone who is analytical enough to understand the numbers, curious enough to understand the consumer, creative enough to spot opportunities and hands-on enough to execute. If building something from scratch excites you more than managing an established playbook, we'd love to hear from you.

📌 Sr. Growth Associate-International Marketplaces (Mumbai)
🏢 The Souled Store
📍 Mumbai