About the Role

We are looking for a Social Media Strategist with an eye for detail, strong communication skills, and a knack for turning ideas into compelling stories. If you are witty, creative, articulate, and have the drive to push boundaries, experiment, and learn every day, we would love to hear from you.

You should be an excellent communicator with strong multitasking, organisational, and client-management skills. Since this is an agency role, you will be responsible for managing multiple brands, understanding their objectives, and developing strategies that deliver measurable results.

Note: Candidates must have at least 1 year of experience working in a social media/digital marketing agency.

Key Responsibilities

- Develop and execute innovative social media strategies aligned with client objectives and KPIs.
- Create and present creative social media campaign ideas.
- Manage social media accounts for multiple clients across platforms such as Instagram and Facebook.
- Develop engaging content concepts for posts, reels, stories, videos, graphics, and other social formats.
- Plan and manage content calendars, scheduling, publishing, and community management.
- Research competitors, industry trends, audience behaviour, and emerging digital opportunities.
- Stay updated with social media trends, platform updates, algorithms, and industry best practices.
- Collaborate closely with graphic designers, video editors, and other creative team members to produce high-quality content.
- Ensure all content aligns with brand guidelines, tone of voice, and target audience.




- Analyse social media performance and prepare regular reports, insights, and recommendations for clients.
- Identify opportunities for optimisation, engagement, audience growth, and overall account performance.
- Communicate with clients to understand their requirements, objectives, feedback, and expectations.
- Build and maintain strong professional relationships with clients and internal teams.
- Support new business initiatives by identifying and qualifying potential business opportunities.
- Develop customised strategies and proposals based on prospective clients' requirements.
- Coordinate with sales and leadership teams to secure, retain, and grow accounts.
- Assist with marketing events, campaigns, pitches, presentations, and other business development activities.
- Contribute to the development of mock-ups, email campaigns, social media campaigns, and other marketing assets.
- Manage multiple projects simultaneously while meeting deadlines and maintaining quality standards.

Requirements & Qualifications

- Bachelor's degree in Marketing, Communications, Advertising, or a related field.
- 1+ year of relevant experience in social media management/strategy, preferably within a digital or social media agency.




- Proven experience in developing and executing social media strategies.
- Strong understanding of platforms including Instagram and Facebook.
- Ability to adapt content, communication style, and tone for different brands, industries, and target audiences.
- Excellent written and verbal communication skills with solid attention to detail.
- Proven ability to create compelling content and drive engagement.
- Solid understanding of social media analytics and performance metrics.
- Familiarity with social media management and analytics tools.
- Familiarity with ChatGPT and other AI-powered content/marketing tools.
- Strong client-handling and interpersonal skills.
- Ability to multitask, prioritise, and manage multiple accounts in a fast-paced agency environment.
- Creative thinker with a strong sense of storytelling and a willingness to experiment with new ideas.
- Strong organisational and project-management skills.
- A proactive attitude with the ability to take ownership of tasks and deliverables.

What We’re Looking For We are looking for someone who doesn't just post content but understands why it works. You should be curious about brands, audiences, trends, culture, and the ever-changing social media landscape.

If you are someone who enjoys brainstorming, solving problems, working with different brands, and turning ideas into results, this role could be a great fit for you.

Salary: ₹30,000 – ₹60,000 per month, based on experience and skill set.

Joining: Immediate joiners preferred.

📌 Social Media Strategist (New Delhi)
🏢 Patjective
📍 New Delhi