Social Media & Growth Executive

Company: Elpido

Employment Type: Full-Time

Experience: 1–3 years

Department: Marketing

About Elpido

Elpido is a technology-enabled home services platform connecting customers with trained and verified service partners for services such as babysitting, new mother assistance, housekeeping and other home-care services.

We are building a trusted, convenient platform that makes it easier for customers to access reliable help while creating meaningful earning opportunities for our service partners.

We are looking for a Social Media & Growth Executive who can help build Elpido's brand from the ground up and turn social media into a meaningful source of customer bookings, partner registrations and brand awareness.

This is not a traditional "post 3 times a week" social media role. We are looking for someone who understands growth, content, performance marketing and social media and is excited to experiment.

Key Responsibilities

1. Social Media Management

- Own Elpido's day-to-day presence across Instagram, Facebook, LinkedIn and other relevant platforms.
- Develop and maintain a monthly content calendar.
- Plan content around customer acquisition, partner acquisition, brand awareness and education.
- Identify trending formats, topics, sounds and content styles relevant to Elpido's audience.
- Write compelling captions, hooks, CTAs and social media copy.
- Manage comments, DMs and basic community engagement.
- Ensure consistent brand voice across all platforms.

2. Social Media Growth

- Develop strategies to grow Elpido's organic reach and engagement.
- Experiment with different Reel formats, hooks, storytelling styles and CTAs.
- Identify what content is generating profile visits, enquiries, app registrations and bookings.
- Build city-specific social media strategies for markets such as Bangalore and Chennai.
- Continuously test new approaches rather than relying on repetitive content.

3. Customer Acquisition

- Create social campaigns designed to generate customer enquiries and bookings.
- Develop content around real customer problems and situations.
- Understand customer personas and create content specifically for them.
- Work with the creative team to develop high-converting ad creatives.




- Coordinate with the performance marketing team/freelancer for Meta campaigns.
- Monitor campaign performance and recommend creative or targeting changes.

4. Partner Acquisition A major part of this role will be helping Elpido acquire and activate service partners.

- Develop campaigns to attract babysitters, nurses, students, homemakers and other suitable service professionals.
- Create compelling recruitment messaging around earning opportunities and versatile work.
- Develop city-wise partner acquisition campaigns.
- Track partner leads from social media through registration and activation.
- Identify why interested candidates are dropping off before becoming active partners.
- Continuously test new recruitment offers, messaging and content.

5. Influencer & Creator Marketing

- Identify relevant local influencers and micro-influencers.
- Build relationships with creators in Bangalore, Chennai and other target cities.
- Coordinate influencer collaborations and UGC campaigns.
- Negotiate deliverables and coordinate content requirements.
- Track the performance of influencer campaigns.
- Build a network of creators who can repeatedly work with Elpido.

6. Content Strategy Work closely with the Graphic Designer & Video Content Creator to convert marketing objectives into content.

For example

Objective: Acquire babysitting partners

→ Develop the campaign idea

→ Define the target audience

→ Create the hook

→ Give the creator the content brief

→ Publish

→ Track registrations

→ Analyse results

→ Improve the next campaign.

7. Analytics & Reporting

Track and report:

- Followers and reach
- Reel views
- Engagement rate
- Profile visits
- Website/app traffic
- Leads generated
- Cost per lead
- Partner registrations
- Verified partners
- Activated partners
- Customer enquiries
- App registrations
- Bookings generated
- Cost per acquisition





Prepare a weekly marketing performance report with clear recommendations on what should be continued, stopped or tested next.

What We Are Looking For

- 1–3 years of experience in social media, digital marketing or growth marketing.
- Strong understanding of Instagram and short-form video.
- Experience with Meta Business Suite and Meta Ads is highly preferred.
- Strong understanding of social media algorithms and content distribution.
- Excellent copywriting and communication skills.
- Ability to understand customer psychology.
- Strong analytical and problem-solving skills.
- Comfortable working in a fast-paced startup environment.
- Willingness to experiment, test and learn quickly.
- Strong ownership — you should be able to take an idea from concept to execution.

Preferred Experience

Experience working with:

- Startups
- Consumer brands
- Marketplaces
- Home-service businesses
- D2C brands
- Apps
- Local businesses
- Healthcare/childcare brands
- Gig-economy or partner-based businesses

will be an advantage. Important: What This Role Is NOT

This is not a role where your primary responsibility is simply:

- Posting Canva templates
- Increasing followers
- Scheduling posts
- Copy-pasting captions
- Reporting likes and comments

We want someone who thinks: "How can I get 100 more customers?"

and

"How can I get 200 more active service partners?"

Key Performance Indicators (KPIs)

Your performance will be evaluated based on:

1. Organic social media growth
2. Quality and consistency of content strategy
3. Customer leads generated
4. Partner leads generated
5. Cost per acquisition
6. Partner activation rate
7. Customer bookings attributable to marketing
8. Successful influencer/creator campaigns
9. Improvement in campaign performance over time

Why Join Elpido?

- Work directly with a growing startup.
- Opportunity to build a brand from an early stage.
- High ownership and independence.
- Opportunity to experiment with new marketing strategies.
- Work across customer acquisition and partner acquisition.
- Direct impact on the company's growth.

If you love social media, understand what makes people stop scrolling, and want to build something rather than simply manage a page, we'd love to hear from you.

📌 Social Media Strategist (Chennai)
🏢 Elpido
📍 Chennai