Social Media Specialist

Department: Marketing | Location: Bangalore, India | Experience: 1–3 years

Key Responsibilitites:

- Support the development and execution of social media and marketing plans aligned with business and brand goals.
- Contribute to creative strategy, campaign ideas, content concepts, social media franchises, and brand initiatives.
- Conduct market, competitor, audience, and social media research to identify trends, opportunities, and insights.
- Develop and manage content calendars across Instagram, LinkedIn, YouTube, Facebook, and other relevant platforms.
- Develop content ideas, hooks, captions, scripts, creative briefs, and platform-specific communication.
- Coordinate with designers, video editors, creators, freelancers, and agencies to execute content and campaigns.
- Support product launches, seasonal campaigns, promotions, and go-to-market activities.
- Support brand building and ensure consistent positioning and communication across Benki Brewing Tools, Total Coffee, SCAI, Benki, and any recent brands.
- Collaborate with sales, product, e-commerce, and design teams to support integrated marketing efforts.
- Support influencer, creator, PR, and brand partnership initiatives.
- Plan and support content around events, trade shows, workshops, and promotional activities.
- Monitor social media and campaign performance, prepare reports, and provide insights and recommendations.




- Stay updated on social media trends, content formats, consumer behaviour, and relevant industry developments.
- Manage day-to-day coordination with external freelancers, creators, vendors, and agencies.
- Maintain brand consistency and voice across social media and other marketing touchpoints.

Qualifications & Skills:

- Bachelor's degree in Marketing, Communications, Media, Business Administration, or a related field.
- 1–3 years of experience in social media, digital marketing, content marketing, or a related role.
- Strong understanding of social media platforms, content formats, trends, and audience behaviour.
- Proven experience in social media management, content creation, and campaign execution.
- Strong creative thinking, ideation, copywriting, and communication skills.
- Basic understanding of analytics tools such as Meta Business Suite and Google Analytics.
- Familiarity with tools such as Canva, CapCut, Adobe Creative Cloud, or similar platforms is a plus.
- Strong project management and coordination skills with the ability to manage multiple campaigns and deadlines.
- Experience working with creators, freelancers, agencies, or vendors is a plus.
- Creative mindset with strong attention to brand consistency.
- Proactive, curious, and willing to contribute ideas, not just execute briefs.

📌 Social Media Specialist (Bengaluru)
🏢 Benki Brewing Tools
📍 Bengaluru