Company Description

Blue operates as a unified organization that amplifies and integrates multiple voices under one shared vision. The company values collaboration, diverse perspectives, and inclusive storytelling to engage audiences across various platforms. Team members are encouraged to contribute unique ideas while aligning with a cohesive brand identity. Blue’s structure supports creative experimentation, data-informed decision-making, and continuous improvement in digital communication.

Role Description The Social Media Manager is a full-time remote role responsible for planning, executing, and optimizing Blue’s social media presence across key platforms. Day-to-day tasks include developing and scheduling content, managing social media calendars, engaging with online communities, and responding to comments and messages in a timely, brand-consistent manner. The role involves creating data-informed campaigns, monitoring performance metrics, and adjusting strategies to increase reach, engagement, and conversions.

The Social Media

Manager will collaborate with content creators and other stakeholders to align social media initiatives with broader communication and brand objectives, while staying current on platform updates, trends, and best practices.

Qualifications





- Candidates should possess solid Social Media Marketing and Social Media Optimization (SMO) skills to build and grow brand presence across platforms.
- Candidates should possess Communication and Writing skills to craft clear, compelling, and inclusive messages tailored to diverse audiences.
- Candidates should possess Content Strategy skills to plan, organize, and maintain consistent, goal-oriented social media campaigns.
- Experience with analytics tools, reporting, and KPI tracking, with the ability to translate insights into actionable improvements.
- Familiarity with major social platforms (e.g., Instagram, X, Facebook, LinkedIn, TikTok) and their best practices, including scheduling and community management tools.
- Strong organizational and time-management abilities, with capacity to manage multiple projects and deadlines in a remote environment.
- Relevant experience in social media management or digital marketing; a bachelor’s degree in Marketing, Communication, Media, or a related field is beneficial but not mandatory.
- Commitment to inclusive, non-discriminatory communication and adherence to ethical, platform-compliant content standards.

📌 Social Media Manager (India)
🏢 Blue
📍 India