SwissIQ is a premium watch strap and band brand for luxury watches —

- Swiss-sourced material, built for owners of Rolex, Omega, Cartier, Tudor, Grand Seiko and Seiko. The category is dominated by a handful of global players, most of whom post inconsistently, run almost no paid advertising, and treat social as an afterthought. That is the gap we are walking into.

This is a founding-team hire. The person in this seat will run the only two channels the brand speaks through at launch: Instagram and YouTube. There is no existing social team to inherit work from.

The founder sets the content strategy. You execute it — completely, and on time.

That distinction matters, so we state it plainly: you are not being hired to decide what the brand should say. You are being hired to take a strategy that already exists and turn it into a shot list, a shoot day, an edit brief, a posting calendar and a live grid — week after week, without the calendar slipping.

What You Will Own

Planning & calendar — approx. 15% of time

- Turn the founder's monthly strategy into a working calendar: what shoots when, what publishes when, on which channel, in which format
- Maintain the committed format mix — roughly 55% carousel, 35% reel, 10% static
- Hold a cadence of 1.5–2 posts a day, roughly 70–80 pieces a month across both channels
- Keep a two-week buffer of approved, scheduled content at all times

Production coordination — approx. 30% of time

- Build the shot list before every shoot — reference watches, straps, angles, macro moments, wrist shots
- Book and run the shoot with our in-house photographer: props out, watches ready, straps fitted, lighting set, nothing improvised on the day
- Brief the editor properly — reference clips, hook, pacing, caption plan, aspect ratio, delivery date. Chase the file. Review it against the brief.
- Keep an organised asset library so nothing is shot twice

Publishing & channel work — approx. 25% of time





- Write captions and hooks in the brand voice; every piece names a real watch reference (Datejust, Speedmaster, Black Bay, Submariner, SKX, MoonSwatch)
- Schedule and publish on Instagram and YouTube
- YouTube specifically: titles, thumbnails, descriptions, tags, chapters, Shorts vs long-form placement, playlists
- Run the satellite fitment accounts, cross-posting via the collaborator function
- Maintain grid rhythm and visual discipline

Community, DMs & seeding — approx. 30% of time

- Daily engagement blocks: comment meaningfully on watch accounts, collectors, dealers and enthusiast pages — not one-emoji replies
- Answer every DM. Handle sizing, fitment and stock questions, and route buying intent straight to the store. Comment and DM sales are part of this role, not an extra.
- Influencer and creator seeding: find micro-creators in the Indian and global watch community, pitch them, ship straps, track what goes live
- Flag community feedback, recurring objections and product requests back to the founder weekly

Required Skills

- 1–3 years running real brand accounts. Not personal accounts. You must be able to name the handles, show what you posted, and show the analytics.
- Instagram, deeply —
- Reels mechanics, collaborator posts, carousel structure, cover design, trial reels, insights, saves and shares as the metrics that matter
- YouTube, competently —
- Shorts and long-form, thumbnails, titles, retention basics, Studio analytics
- Copy that works in short form — hooks in the first line, captions that don't sound like a press release, correct English
- Scheduling tools —




- Meta Business Suite plus at least one of Later, Buffer, Hootsuite or Metricool
- Basic edit ability —
- CapCut or Canva at a competent level. You will not be the primary editor, but you must be able to fix a caption or re-cut a 10-second version yourself.
- Coordination discipline. You chase people. Shoots happen because you made them happen.

Strongly Preferred Genuine interest in watches

- experience in a premium, non-discount D2C brand
- having run influencer seeding or gifting programmes
- comfortable on camera or directing someone who is
- Hindi/Marathi for shoot and vendor coordination

What Matters More Than Tools Consistency over brilliance — six good posts a week beat one outstanding one a month. You notice when the grid looks wrong before anyone tells you. You take strategy direction without ego, and you push back with data when the numbers say otherwise. Brand rules you will be held to

- Never discount-led. Price discipline is our positioning. No sale-first or coupon-first creative.
- Specific over adjectival. "20 mm, curved end, fits 126610LN" beats "premium quality strap".
- Name a real watch reference in every piece
- Origin claims only once cleared by the founder

Who This Role Is Not For

- Someone who wants to be the strategist. The strategy is set; this seat is execution, and execution here is a real craft.
- Someone who only schedules and never leaves the desk. You will be on shoots, handling product, coordinating people.
- Someone who has only done B2B LinkedIn or only agency reporting decks

Qualifications

- 1–3 years managing social media for other brands, in an agency or in-house
- Portfolio is mandatory. Live account handles, plus screenshots of reach, engagement and follower growth for accounts you personally ran. No handles, no interview.
- Formal marketing education welcome but not required
- Based in Mumbai, or willing to relocate before joining

📌 Social Media Manager (Mumbai)
🏢 Binny's
📍 Mumbai