The Role

We're looking for a Senior Manager – Demand Generation & Marketing to lead integrated marketing initiatives that drive awareness, engagement, and enterprise pipeline.

This is a hands-on role for someone who combines strategic thinking with execution. You'll work closely with the CMO, founders, product, and sales teams to build campaigns that position DSW as a category leader while generating measurable business outcomes.

If you enjoy building brands, creating demand, influencing enterprise buyers, and working at the intersection of AI and B2B technology, we'd love to meet you.

Key Responsibilities

Demand Generation & Sales Enablement

- Partner closely with the sales team to generate qualified enterprise pipeline.
- Develop and execute Account-Based Marketing (ABM) programs for strategic accounts.
- Create personalized executive outreach campaigns, including ABM email sequences and nurture journeys.
- Support enterprise deal pursuits with tailored presentations, industry-specific messaging, case studies, proposals, and sales collateral.
- Design campaigns that accelerate lead generation, improve conversion rates, and shorten enterprise sales cycles.
- Track marketing contribution to pipeline, SQLs, opportunities, and revenue.

Digital & Performance Marketing

- Plan and execute integrated digital marketing campaigns across paid, owned, and earned channels.
- Own performance marketing initiatives across LinkedIn, Google, and other digital platforms.
- Optimize campaigns using analytics, conversion metrics, and ROI measurement.
- Drive website traffic, lead acquisition, and marketing automation programs.

Content & Thought Leadership

- Own DSW's content strategy across blogs, white papers, case studies, customer stories, newsletters, webinars, and executive thought leadership.
- Develop compelling messaging for CIOs, CTOs, Heads of AI, and enterprise technology leaders.
- Collaborate with product and leadership teams to build category-defining content around Enterprise AI and AI-Native Enterprises.





Social Media & Brand

- Lead DSW's social media strategy with a strong emphasis on LinkedIn.
- Build executive visibility and thought leadership for the leadership team.
- Execute campaigns that strengthen brand awareness and enterprise engagement.

Analyst Relations & Market Positioning

- Coordinate analyst briefings, research submissions, and analyst engagement programs.
- Support PR initiatives, award submissions, media opportunities, and industry recognition.
- Monitor market trends and competitive positioning to strengthen DSW's category leadership.

Events & Enterprise Engagement

- Support webinars, executive roundtables, conferences, and customer events.
- Develop integrated campaigns before, during, and after events to maximize enterprise engagement and pipeline generation.

What We're Looking For

- 7–10 years of experience in B2B technology marketing.
- Experience in enterprise software, AI, SaaS, cloud, cybersecurity, data platforms, or deep technology is highly preferred.
- Strong expertise in:
- Demand Generation
- Account-Based Marketing (ABM)
- Performance Marketing
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Email Marketing & Marketing Automation
- Sales Enablement
- Analyst Relations
- Excellent storytelling, communication, and business writing skills.
- Experience marketing to enterprise decision-makers including CIOs, CTOs, Heads of AI, Heads of Technology, and business leaders.
- Robust analytical mindset with the ability to measure campaign performance and optimize for business impact.




- Ability to manage multiple high-impact initiatives in a fast-paced, high-growth environment.

Nice to Have

- Experience launching or marketing enterprise AI, cloud, infrastructure, or platform products.
- Familiarity with HubSpot, Salesforce, LinkedIn Campaign Manager, Google Analytics, and marketing automation platforms.
- Experience working with global markets, particularly the US and UK.

Success in This Role

You'll be successful if you can:

- Generate qualified enterprise pipeline through integrated marketing programs.
- Increase engagement across strategic target accounts through ABM.
- Deliver high-performing digital campaigns with measurable ROI.
- Build compelling thought leadership that positions DSW as a leader in Enterprise AI.
- Enable sales with content and campaigns that accelerate enterprise opportunities.
- Demonstrate measurable contribution to pipeline, SQLs, opportunities, and revenue.

About DSW

DSW is building the next generation of enterprise AI infrastructure with DSW UnifyAI OS, the Enterprise AI Operating System that enables organizations to build, govern, operate, and scale AI and Agentic AI from a single, unified runtime.

Our customers include leading enterprises across banking, insurance, financial services, telecom, healthcare, manufacturing, and other regulated industries. As we expand across the US, UK, and India, we're looking for a marketing leader who can build category awareness, generate enterprise demand, and directly contribute to revenue growth.

Why Join DSW?

- Build marketing for a category-defining Enterprise AI Operating System.
- Work directly with founders and senior leadership.
- Lead global marketing initiatives across the US, UK, and India.
- Shape the narrative for one of the most exciting Enterprise AI companies emerging from Asia.
- Make a measurable impact on both brand growth and business growth.

Interested? We'd love to hear from you - Send your resume and portfolio to [email protected]

📌 Senior Manager - Demand Generation & Marketing (Thane)
🏢 DSW | Data Science Wizards
📍 Thane