Role Purpose: The position is responsible for the end-to-end product lifecycle management of assigned cobrand products - from product design, launch and product enhancements.

Role Accountability:

Product Manager

The product manager would be the "CEO of the product". Like a CEO, the Cobrand Product Manager would set the goals, define success, help motivate teams & would be responsible for the outcome.

Responsibilities:

1. Manage complete life cycle of assigned cobrand product including launch & set up of new products
2. Lead P&L; for allocated products in the portfolio & ensuring product profitability
3. Assess the needs of cardholders, Study market relevance for products, Conduct competitive analysis to identify opportunities & threats and make appropriate changes to the features of assigned products
4. Work with cobrand partners and collaborate with sales team to grow new accounts. Leverage partner relationships to get exclusive portfolio driven offers to increase customer engagement
5. Monitor adherence to budgets and key product metrics. Actively participate in internal and external audits
6.



Work closely with the Customer Services team to reduce customer complaints and work towards continuous improvement in customer satisfaction
7. Scan market on Payment Innovations in the financial services Industry and ability to anticipate impact on card industry

Measures of Success

1. New account targets
2. Value Proposition Budget Management
3. Complaint Management
4. Product P&L; Management
5. Product & Relationship Management, facilitate recent customer acquisition by aiding Sales team with Marketing support
6. Process Adherence as per MOU

Technical Skills / Experience / Certifications

1. Understanding of product P&Ls; and impact of various metrics/parameters on the bottom-line
2. Knowledge on Consumer and Competition behavior and Credit Card Market Dynamics

Competencies critical to the role

1. Problem solving
2. Analytical skills
3. Functional Acumen
4. Building Relationship
5. Teamwork & Collaboration
6. Negotiation skill

Qualification: MBA

Preferred Industry: Experience in financial services, Credit card industry is preferrable

Looking for immediate joiners.

Please share profile at [email protected].

📌 Senior Manager - Cobrand Products (Gurugram)
🏢 Sbi Card
📍 Gurugram