Company Description

Socio Impulse is a visionary agency that blends creative strategy, high-impact production, and precision influencer marketing to revolutionize digital engagement. Our work focuses on aligning brands with meaningful subcultures, producing scroll-stopping visuals, and creating shoppable storytelling to drive immediate action. Unlike traditional agencies, we prioritize creative synergy and impactful narratives to lead rather than follow in the digital space.

Socio

Impulse bridges the gap between corporate objectives and creator culture, ensuring that brands don't just show up but truly stand out. Our core principles include Influencer Marketing, Creative Strategy, Content Production, Social Commerce, and Brand Storytelling.

Role Overview

We are looking for a strategic leader who can build culturally relevant, revenue-aligned brand ecosystems — not just campaigns.

This role sits at the intersection of Content Marketing, IP Development, Influencer Strategy,

and Business Growth. The mandate is to architect scalable content platforms that drive brand equity, consideration, and conversion.

What You Will Own

1. Campaign & Platform Architecture

- Build long-term campaign platforms instead of one-off executions
- Design phased content funnels (pre-buzz, launch, sustain, conversion)




- Translate business objectives into scalable storytelling frameworks
- Integrate influencer ecosystems into a full-funnel brand strategy

2. Influencer & Creator Ecosystem Strategy

- Structure tiered influencer frameworks (hero–hub–hygiene models)
- Drive surround campaigns
- Build creator-first but brand-owned IPs

3. Content Marketing & Cultural IP Development

- Develop culturally rooted brand narratives that are long-term, scalable
- Identify white spaces for brand-owned IP properties
- Shape social-native storytelling systems that feel organic but strategic
- Align creative direction with category positioning and consumer psychology
- Produce Micro-drama series with YT first approach

4. Business Development & Revenue Alignment

- Support current business pitches with insight-led strategy frameworks
- Convert brand objectives into measurable growth plans
- Build case studies that demonstrate business impact
- Identify partnership and collaboration opportunities

5. Stakeholder & Team Leadership

- Collaborate with performance, PR, growth, sales, and production teams
- Lead cross-functional execution from ideation to scale
- Mentor planning and influencer strategy teams

Location: Golf Course Road, Gurugram, Haryana

Apply at [email protected]

📌 Senior Content Strategist (Gurugram)
🏢 Socio Impulse
📍 Gurugram