Sales OfficerThe incumbent would be responsible for the primary & secondary sales for the territory. The deliverables of this role is to increase the sales with the retailers/wholesalers by handling the distributors. Continuous exploration and implementation of strategy for building opportunities & developing team to drive daily POB target.Drive primary and secondary sales targets for the assigned region to ensure sustainable business growth.
- Plan and track monthly primary and secondary sales, aligned with market potential, schemes, and stock norms.
- Manage and strengthen the distributor network, including appointment of recent distributors where required, in line with company guidelines.
- Handle and develop the field sales team, ensuring productivity, discipline, and capability building.
- Ensure optimal fill rates across general trade, wholesale and beauty outlets.
- Validate distributor and retailer claims accurately and coordinate timely processing as per company policy.
- Maintain all statutory, sales, and distributor-related records in line with audit and compliance requirements.
- Ensure timely recovery and clearance of company outstanding from distributors and key accounts.
- Manage distributor exits/closures, ensuring complete settlement of stocks, claims, and outstanding balances.
- Drive strong in-store execution, ensuring visibility, hygiene, tester availability (where applicable), and planogram adherence.
- Prepare journey plans for ASOs and ensure strict adherence to beat plans and market working norms.
- Ensure adequate stock availability and visibility of all SKUs at distributor points.
- Ensure effective communication and execution of all promotions, schemes, and launches at distributor and store level.
- Secure paid or non-paid secondary displays at high-visibility locations to enhance brand presence.
- Support product width and depth expansion by onboarding and servicing local and independent retailers.
- Coordinate with CFA / depot teams to ensure timely replenishment and smooth supply flow to distributors and direct accounts.
- Monitor and ensure adequate st