PR Manager – Lifestyle | Fashion & F&B;

Location: Delhi | Experience: 6–8 Years

About the Role

We are looking for an experienced PR Manager to lead lifestyle and consumer-facing accounts, with strong experience in Fashion and Food & Beverage (F&B;) PR.

The ideal candidate should have a robust media network, proven experience in managing lifestyle brands, and the ability to independently manage client relationships and lead a team.

Key Responsibilities

Lead and manage PR mandates for lifestyle and consumer-facing brands, with a strong focus on Fashion and F&B.;

Develop and execute PR and communication strategies aligned with client objectives and brand positioning.

Manage day-to-day client relationships and act as a strategic PR advisor.

Build and leverage strong relationships with lifestyle, fashion, F&B;, business and mainstream media.

Identify relevant media opportunities, trends, features, interviews, collaborations and brand integrations for clients.

Plan and execute press conferences, media events, launches, brand experiences and other on-ground activations.

Lead, mentor and manage the internal account team, ensuring quality, timely delivery and effective delegation of work.

Manage multiple client accounts and projects simultaneously while meeting tight deadlines.

Prepare regular client reports, campaign evaluations and participate in client meetings.

Contribute to new business by identifying opportunities and developing pitch strategies and presentations.





Stay updated on trends across Fashion, F&B;, Lifestyle and Consumer brands and translate these into relevant PR opportunities.

Handle media queries, interview requests and crisis communication when required.

Requirements

Bachelor's Degree in PR, Communications, Journalism, Marketing or a related field.

6–8 years of relevant PR & Communications experience.

Mandatory: Prior experience handling both Fashion and F&B; brands.

Strong experience in Lifestyle / Consumer PR with a proven understanding of the media landscape.

- Prior team-handling / people-management experience is mandatory.

Strong existing relationships with Fashion, Lifestyle, F&B; and mainstream media.

Proven experience in independently managing client accounts and client relationships.

Experience in developing PR strategies, campaigns, media plans and creative communication ideas.

Experience in planning and managing media events, launches and on-ground activations.

Strong written and verbal communication and presentation skills.

Ability to manage multiple accounts and priorities in a fast-paced agency environment.

Strong ideation, problem-solving and relationship-management skills.

Proactive, confident and collaborative with the ability to work independently.

- Proficiency in Microsoft Office, particularly PowerPoint, Word and Excel.

Important

Candidates must have prior experience working with both Fashion AND F&B; brands, along with demonstrated team-handling experience.

📌 Public Relations Manager - Lifestyle (FNB and Fashion) (Delhi)
🏢 Think Ink Communications
📍 Delhi