Roles &

Responsibilities To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.

Minimum Required Accountabilities For This Role

- Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)
- Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building
- Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions
- Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions
- Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams
- Champion adoption and governance of the organization's design system across the POD
- Guide the team on prototyping (including AI-based tools) of recent concepts, backed by user research and industry best practices
- Track, review and report design impact using customer experience (CX) metrics and behavioural data,



and continuously identify improvement opportunities

Additional Accountabilities Pertaining To The Role

- Represent design in cross-functional forums, product reviews and stakeholder governance meetings
- Benchmark journeys against industry, competitor and emerging design/AI trends
- Contribute to design operations, process improvement and design system evolution at the organization level

MAJOR CHALLENGES

- Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions
- Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys
- Influencing cross-functional stakeholders to prioritize design/UX interventions
- Building, mentoring and scaling a high-performing design and testing team

DECISIONS

- Final design direction and sign-off for POD journeys prior to development handoff
- Prioritization of the design and testing roadmap within the POD
- Selection of design variations to be tested and the success metrics used to evaluate them

Other Information

- Total Team Size: As per POD design team structure (between 3 to 13)
- Number of Direct Reports: 1–2 (Design & Testing Member(s))
- Number of Indirect Reports: As applicable, through the POD structure
- Number of Outsourced employees: As applicable, through the POD structure
- Number of locations: 1 (Head Office)
- Number of products: As per POD journeys assigned

Skills: lead,pod,analytics,strategy,adherence,digital,design,product design,customer,drive

📌 Product Design Lead–C Digital Products (Pune)
🏢 CG-VAK Software u0026 Exports
📍 Pune