We are looking for a strategic and performance-driven Digital Marketing Lead with 5+ years of experience in managing large-scale digital campaigns and driving business growth. The ideal candidate should have expertise in Performance Marketing, Lead Generation, PPC, Organic Growth, and ROI-focused campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and YouTube. Strong analytical skills, team leadership, client management, and experience in a fast-paced agency setting are essential.

Qualifications

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other digital platforms.
- Drive lead generation, customer acquisition, and ROI-focused campaigns while managing budgets, audience targeting, retargeting, and conversion optimization.
- Develop and implement integrated paid and organic growth strategies in collaboration with SEO, Content, Social Media, and PR teams.




- Monitor campaign performance, analyze data, track KPIs, and prepare reports, dashboards, and actionable insights for optimization.
- Utilize tools such as Google Analytics (GA4), Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, SEMrush, Ahrefs, and Hotjar for campaign management and reporting.
- Lead client communications, manage multiple accounts, mentor team members, and identify new growth opportunities and digital marketing trends.

Skills Required:

- Google Ads, Meta Ads, LinkedIn Ads &
- YouTube Ads
- Performance Marketing &
- Lead Generation
- SEO, Organic Growth &
- Conversion Optimization
- GA4, GTM, SEMrush, Ahrefs &
- Hotjar
- Analytics, Reporting &
- Data-Driven Decision Making
- Client Handling, Communication &
- Team Management

📌 Performance Specialist (Delhi)
🏢 DU Squad
📍 Delhi