Company Description TruNativ is a nutrition and health company that blends insights from nature and science to create next-generation ingredient concepts. The organization focuses on innovative solutions for body maintenance, cognitive performance, immunity and inflammation, and phyto-active properties. TruNativ addresses the growing demand for proactive, everyday wellbeing among people of all ages, moving beyond temporary fixes to continuous health management.

Team members join a mission-driven workplace that values scientific rigor, creativity, and a smart, forward-looking approach to health and wellness.

Role Description The Performance Marketing Manager is a full-time, in office role based in Mumbai. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, display, and email to drive customer acquisition and retention. Daily activities include managing performance metrics, analyzing campaign data, conducting A/B tests, collaborating with creative and content teams, and optimizing budgets and bidding strategies for maximum ROI.

The Performance Marketing

Manager will also monitor market trends, refine audience targeting,



and provide regular performance reports and insights to leadership. This position works closely with cross-functional teams to ensure brand consistency and support overall business growth objectives.

Qualifications

- Proven experience in performance marketing, including managing paid search, paid social, and display campaigns.
- Strong analytical skills with proficiency in tools such as Google Analytics, ad platform dashboards, and basic data analysis.
- Experience with campaign planning, budgeting, and optimization to achieve key performance indicators (KPIs).
- Understanding of conversion rate optimization, A/B testing, and audience segmentation.
- Effective communication and collaboration skills to work with creative, content, and product teams.
- Ability to interpret data, generate actionable insights, and present findings to stakeholders.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing are an advantage.
- Experience in the health, wellness, or consumer products sector is beneficial.
- Comfort working in a fast-paced setting with a proactive, result-oriented mindset.

📌 Performance Marketing Manager (Mumbai)
🏢 TruNativ
📍 Mumbai