Performance Marketing Manager

Alcor Getaways | Hospitality Sales & Marketing

About Alcor Getaways

Alcor Getaways is a fast-growing hotel and resort sales & marketing company helping boutique resorts increase their visibility, occupancy, direct bookings and revenue.

We manage resort properties across destinations including Kumbhalgarh, Udaipur, Jawai, Mashobra, Kasauli, Manali, Jim Corbett and Dhanaulti, with a growing portfolio of hospitality partners.

Our long-term mission is to build a technology-enabled hospitality sales and marketing platform managing 125+ resorts and ₹100 Cr+ in annual revenue by 2028.

We are looking for ambitious professionals who want to grow with the company and take ownership of measurable business outcomes.

Role: Performance Marketing Manager

We are looking for a results-driven Performance Marketing Manager who can take ownership of our paid acquisition engine across Meta Ads and Google Ads.

This is not a role limited to generating leads or running campaigns.

Your primary responsibility will be to help Alcor Getaways generate qualified enquiries, confirmed hotel bookings and profitable revenue through performance marketing.

You will work closely with the Sales, Reservations, Revenue, Creative and Management teams to ensure that marketing spend translates into actual business growth.

Key Responsibilities

- Performance Marketing Strategy

- Develop and execute performance marketing strategies across Meta Ads and Google Ads.
- Build campaigns for resort awareness, enquiries, remarketing, direct bookings and revenue generation.
- Develop destination-specific and property-specific acquisition strategies.
- Plan campaigns around weekends, holidays, seasons, long weekends and demand periods.
- Identify new opportunities for scaling profitable campaigns.

2. Meta & Google Ads Management
- Independently create, manage and optimize campaigns across:
- Meta Ads — Facebook & Instagram
- Google Search Ads
- Google Display
- YouTube
- Performance Max, where relevant
- Remarketing campaigns
- Manage campaign structure, targeting, bidding, budgets, creatives and audiences.
- Continuously optimize campaigns based on performance and profitability.
- Identify underperforming campaigns and take corrective action quickly.

3. Revenue & ROI Ownership The ultimate objective is revenue, not just leads. You will monitor and improve:

- ROAS
- ROI
- CAC
- CPL
- Cost per booking
- Booking conversion rate
- Lead-to-booking ratio
- Revenue generated
- Revenue per campaign
- Average booking value
- Marketing spend as a percentage of revenue
- Cancellation/invalid-lead trends

You will work with Sales & Reservations to understand whether leads generated by campaigns are actually converting into bookings.
- Budget Management

- Manage monthly paid marketing budgets.
- Allocate budgets between destinations, resorts, campaigns and audiences.
- Scale campaigns that demonstrate strong returns.
- Reduce or stop inefficient campaigns.




- Maintain disciplined control over marketing spend.
- Recommend additional budget requirements based on proven performance.

5. Conversion Tracking & Analytics
- Maintain accurate conversion tracking across campaigns.
- Work with GA4 and Google Tag Manager.
- Track website enquiries, calls, WhatsApp enquiries, booking forms and other relevant conversion events.
- Build reliable campaign attribution and reporting.
- Identify gaps between ad-platform data, website data and actual booking data.
- Use data to identify opportunities for improving conversion rates.

6. Creative Testing Performance marketing requires continuous creative experimentation.

You will

- Test different ad creatives, formats, hooks and messaging.
- Test offers, destinations, room categories and experiences.
- Analyze creative-level performance.
- Identify winning creative concepts.
- Work with the Creative & Content team to develop new performance-oriented assets.
- Provide clear creative briefs based on campaign data.

7. Landing Page & Conversion Optimization
- Identify landing-page and website conversion issues.
- Recommend improvements to landing pages, offers, forms and booking journeys.
- Work with the relevant teams to improve conversion rates.
- Conduct A/B testing wherever practical.

8. Sales & Marketing Collaboration Work closely with the Sales & Reservations team to understand:

- Lead quality
- Follow-up performance
- Booking conversion
- Customer objections
- Destination demand
- Pricing sensitivity
- Offer performance
- Lost booking reasons

Use this information to continuously improve marketing campaigns.
- Reporting & Management Insights

Prepare regular performance reports covering:
- Marketing spend
- Leads generated
- Qualified leads
- Bookings generated
- Revenue generated
- CAC
- CPL
- ROAS
- Conversion rates
- Campaign performance
- Destination/property performance
- Key learnings
- Recommended actions

Reports should not simply show numbers — they should explain what happened, why it happened and what we should do next.

- Continuous Learning

- Stay updated with Meta and Google platform changes.
- Explore new advertising formats, targeting capabilities and automation tools.
- Monitor hospitality and travel marketing trends.
- Test new acquisition opportunities while maintaining budget discipline.

Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, Digital Marketing or a related field.
- 3–5+ years of hands-on performance marketing experience.
- Strong practical experience managing Meta Ads and Google Ads.




- Proven experience managing paid marketing budgets.
- Demonstrated ability to improve ROAS, conversion rates and acquisition efficiency.
- Solid understanding of GA4 and Google Tag Manager.
- Good understanding of conversion tracking and attribution.
- Strong analytical and numerical skills.
- Ability to independently analyze campaign data and make optimization decisions.
- Strong understanding of audience segmentation, remarketing and funnel management.
- Excellent communication and reporting skills.
- Ability to work with sales, creative and revenue teams.
- Strong ownership mentality and bias toward measurable results.

Preferred Experience Candidates with experience in any of the following will be preferred:
- Hotels & Resorts
- Hospitality
- Travel & Tourism
- OTA / Travel-tech
- E-commerce
- D2C
- Lead-generation businesses
- High-growth companies

Additional advantage if you have experience with:
- CRM systems
- WhatsApp marketing
- Marketing automation
- Call tracking
- Google Ads certifications
- Meta Blueprint certification
- Landing-page optimization
- A/B testing
- Looker Studio / dashboarding

What We Expect From You We are looking for someone who:
- Thinks in revenue, not vanity metrics.
- Takes ownership of campaign performance.
- Can work independently without requiring constant supervision.
- Is comfortable working with numbers and making data-backed decisions.
- Moves quickly when campaigns underperform.
- Is curious and constantly tests new ideas.
- Understands that a lead is valuable only when it has the potential to become a booking.
- Can work under ambitious growth targets.
- Wants to build systems rather than simply execute tasks.

What We Offer
- Competitive salary based on experience and capability.
- Performance-based incentives.
- Opportunity to work across multiple hospitality destinations and resort brands.
- Exposure to large-scale paid acquisition and hospitality revenue strategies.
- High ownership and decision-making responsibility.
- Opportunity to work directly with senior management.
- Freedom to test and experiment with growth strategies.
- Opportunity to build and scale the company’s performance marketing function.

Career Growth Successful candidates will have the opportunity to grow into larger leadership responsibilities, including:

Performance Marketing Manager → Senior Performance Marketing Manager → Head of Digital Marketing → Head of Growth / Digital

As Alcor Getaways scales, high-performing team members will have the opportunity to build teams, manage larger budgets and take ownership of the company’s complete digital acquisition strategy.

Key Success Measure

Your success will ultimately be measured by how effectively you convert marketing spend into qualified business, confirmed bookings and profitable revenue.

At Alcor Getaways, we don’t just want more clicks.

We want more bookings. More revenue. Better ROI. Sustainable growth.

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📌 Performance Marketing Manager (Neemrana)
🏢 Alcor Getaways
📍 Neemrana