About Kalpi

Kalpi is building a systematic investing platform that helps investors and financial professionals research, build, backtest, and manage portfolios using data, quantitative strategies, and AI.

Backed by Rainmatter and Zerodha, we are building the next generation of investing and portfolio intelligence tools.

We’re looking for a Performance Marketing Manager to help us build and scale our growth engine from the ground up.

About The Role

This is not a role where you’ll simply be handed a campaign calendar and asked to execute it.

You’ll work directly with the founders to build Kalpi’s acquisition and growth engine, experiment across channels, and directly see the impact of your work on the business.

You’ll own how the right people discover, try, and ultimately use Kalpi.

What You'll Do

Plan, launch, and optimize paid campaigns across Meta, Google, and other relevant channels

- Own campaign performance across the funnel, including CAC, ROAS, conversion rates, and user acquisition
- Test audiences, creatives, messaging, landing pages, and campaign strategies
- Build targeted acquisition campaigns for retail investors and financial professionals
- Analyze campaign and funnel data to identify what’s working and where users are dropping off
- Continuously optimize campaigns to improve acquisition efficiency and conversion
- Collaborate closely with founders, product, content, and sales teams
- Identify new opportunities for user acquisition, activation, and growth
- Build and run growth experiments from idea → execution → measurement → optimization




- Use data and experimentation to make decisions and scale successful initiatives

What We’re Looking For

- 2–4+ years of hands-on experience in performance marketing, growth marketing, or user acquisition
- Proven experience independently running and optimizing paid campaigns
- Strong working knowledge of Meta Ads and Google Ads
- Strong understanding of marketing funnels, CAC, ROAS, conversion rates, and attribution
- Hands-on experience with GA4, analytics, CRM, and marketing tracking tools
- Strong analytical and problem-solving skills
- A test-and-learn mindset with a strong bias toward experimentation
- Ability to take an initiative from idea → campaign → results → optimization with minimal hand-holding
- Strong ownership, execution, and attention to detail

Bonus Points

- Experience in fintech, investing, stock markets, broking, wealth-tech, or financial services
- Experience marketing to investors, traders, RIAs, brokers, or other financial professionals
- Experience working at an early-stage startup
- Experience with landing page optimization, CRM, lifecycle marketing, or marketing automation
- Experience building growth experiments and acquisition funnels from scratch

Why Join Kalpi?

- Build the growth engine from scratch
- Work directly with the founders
- Backed by Rainmatter and Zerodha
- Own meaningful growth initiatives and directly impact the business
- Freedom to experiment across channels, audiences, and ideas
- Work at the intersection of investing, quantitative strategies, data, and AI

How To Apply

Apply through LinkedIn Easy Apply or send your resume to [email protected].

Employment Type: Full time

📌 Performance Marketing Manager / Growth Manager (Mumbai)
🏢 Kalpi
📍 Mumbai