Company Description Eterna is a premium décor and gifting brand dedicated to making life’s most beautiful moments last, with pieces designed to be cherished every day. Operating as La Maison Eterna, the brand focuses on functional art for the home-tableware, candles, and barware that reflect a thoughtful and intentional lifestyle. Each creation is handcrafted to offer lasting beauty and to be passed down as a family heirloom.

Eterna’s philosophy centers on celebrating beauty in daily rituals rather than reserving it for special occasions. More about the brand and collections can be found at www.lamaisoneterna.com.

Role Description The Performance Marketing Manager is a full-time on-site role based in New Delhi, responsible for driving customer acquisition, engagement, and revenue growth across digital channels. This role includes planning, executing, and optimizing paid campaigns on platforms such as Meta, Google, and other relevant networks, as well as overseeing retargeting, funnel optimization, and performance analytics. The manager will collaborate closely with brand, creative, and ecommerce teams to align campaigns with brand positioning, product launches, and promotional calendars.

Daily tasks include monitoring campaign performance, managing budgets and bids, analyzing data to generate insights, and preparing regular reports and recommendations. The role also involves testing recent channels, audiences, creatives, and landing pages to continuously improve marketing efficiency and return on ad spend.

To sum up

- Own strategy, execution, and optimization of paid media across Meta, Google, TikTok, and emerging channels
- Manage budget allocation and pacing across campaigns to hit CAC, ROAS, and LTV targets
- Partner with creative and content teams to develop high-performing ad concepts that stay true to brand tone




- Build and maintain dashboards/reporting to track KPIs and communicate performance to leadership
- Run structured A/B tests on creative, audience, and landing page experiences
- Manage relationships with agency partners, ad platform reps, and marketing tech vendors
- Forecast performance and contribute to quarterly/annual marketing budget planning
- Stay ahead of platform changes, privacy shifts, and industry trends to keep strategies competitive

Qualifications

- Experience in performance marketing, including paid social and paid search, with a strong track record in managing and optimizing campaigns for ecommerce or consumer brands.
- Proficiency in analytics tools (e.g., Google Analytics, platform-specific dashboards) and comfort working with data to track KPIs, interpret results, and guide decisions.
- Hands-on skills in campaign setup, audience segmentation, A/B testing, and funnel optimization to improve acquisition, retention, and conversion rates.
- Ability to collaborate with creative and brand teams to develop compelling ad concepts, briefs, and landing page requirements aligned with brand identity.
- Strong organizational and project management skills, including budget management, timeline tracking, and coordination across internal and external stakeholders.
- Excellent written and verbal communication skills and the ability to present performance insights and recommendations clearly and confidently.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in digital marketing.
- Experience with premium or luxury brands, D2C ecommerce, and understanding of consumer behavior in home décor or lifestyle segments is an advantage.

To Apply: Send your resume and a brief note on a campaign you're proud of to [email protected].

La Maison Eterna is an equal opportunity employer committed to building a diverse and inclusive team.

📌 Performance Marketing Manager (New Delhi)
🏢 Eterna
📍 New Delhi