Responsibilities

Selected intern's day-to-day responsibilities include:

- Daily performance monitoring: Track campaign performance across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket and other relevant marketplaces/Q-commerce platforms.
- Ads management: Monitor and optimize sponsored ads, search ads, display ads and other platform-specific advertising campaigns.
- Budget management: Track daily spends, budgets, CPC, ROAS/ACOS and ensure spends are aligned with business targets.
- Campaign optimization: Adjust bids, budgets, targeting, keywords, placements and campaign structures based on performance.
- Sales & revenue tracking: Monitor daily sales, ad-attributed sales, organic sales, orders, ASP and contribution from each platform.
- SKU-level analysis: Identify high-performing and underperforming SKUs and recommend actions to improve sales and profitability.
- Keyword & search-term analysis: Regularly review search terms, identify recent opportunities, add negative keywords and optimize targeting.
- Quick Commerce performance: Monitor city-wise, store-wise and SKU-wise performance, including DRR, OSA, stock availability and ad efficiency.
- Promotional campaigns: Plan, execute and monitor platform promotions, deals, coupons, flash sales and brand-funded offers.
- Competitor tracking: Monitor competitor pricing, visibility, promotions,



rankings, assortment and advertising activity.
- Listing coordination: Identify listing/content issues affecting conversion and coordinate with the content/design/marketplace team for corrections.
- Daily reporting: Maintain daily performance trackers covering spend, sales, ROAS/ACOS, orders, CTR, CPC, conversion rate and key observations.
- Weekly analysis: Prepare weekly performance summaries highlighting growth, gaps, key learnings and recommended actions.
- Client/team coordination: Communicate daily priorities, performance updates, issues and action items with internal teams and clients.
- Platform coordination: Coordinate with Amazon, Blinkit, Zepto, Instamart, BigBasket and other platform representatives for campaign, listing, visibility and operational issues.
- Testing & experimentation: Identify and execute A/B tests across campaigns, targeting, bids, creatives, offers and budgets to improve efficiency.
- Performance insights: Translate campaign data into actionable recommendations for improving revenue, profitability, ROAS and market share.
- Monthly reporting: Support preparation of detailed monthly performance reports with platform-wise and SKU-wise analysis, achievements, challenges and next-month strategy.

📌 Performance Marketing Intern (Udaipur)
🏢 Evolv Marketing Solutions
📍 Udaipur