Maaya Vanam is a house of brands exploring the idea of belonging.

Each brand starts with one question: “How do we help people feel they belong?” Our first brand, Gutful, is built around a simple idea: traditional foods reimagined with clean ingredients and convenient formats. And built around the belief, ‘You don’t have to become someone else to belong, you already belong’. Our first product is launching soon, we started taking pre-orders, and we’re now focused on learning, growing, and building a sustainable consumer business.

We’re also building a fragrance brand, which will launch later this year and with more ideas and brands to come over time.

We’re still at the very beginning, and that’s exactly what makes this role interesting.

We’re looking for our second employee: someone who wants to join early, take ownership, and help us build our paid acquisition engine from the ground up.

About the role

We’re looking for a hands-on Performance Marketer whose initial focus will be Gutful.

Your primary responsibility will be to help us build and improve our paid customer acquisition engine, primarily through Meta advertising.

We already have hypotheses about who our customers are and why they might buy our products. Your role will be to help us systematically test those hypotheses, learn from the data, and figure out what actually works.

This is not a role where you’ll be handed a massive advertising budget or a perfectly documented playbook.

We’re still building the playbook. That means you’ll have room to experiment, make recommendations, test ideas, learn from failures, and help shape how performance marketing is done at Maaya Vanam.

As the company grows, you’ll also have the opportunity to work on the said fragrances brand and future brands, and potentially grow into a broader Growth Lead role over time.

What you’ll be responsible for

Paid acquisition & campaign management

- Plan, launch, manage and optimise paid campaigns, primarily on Meta
- Help build Gutful’s customer acquisition engine from the ground up
- Test different audiences, messaging angles, creatives and campaign structures
- Monitor campaign performance and make decisions based on data
- Manage advertising budgets responsibly and efficiently

Experimentation & learning

- Help test our hypotheses about customers, positioning and messaging
- Develop a structured approach to testing and learning
- Identify what is working, what isn’t, and what we should test next




- Turn campaign data into transparent insights and recommendations
- Continuously experiment with new creatives, messaging and acquisition approaches

Creative collaboration

Great performance marketing isn’t just about setting up campaigns.

You’ll work closely with the founder and our content team to:

- Identify what kinds of creatives we should produce and test
- Turn customer and campaign insights into new creative ideas
- Give feedback on existing ad creatives based on performance
- Help build a stronger feedback loop between content and performance

You won’t necessarily be expected to create every piece of content yourself, but you should have a strong opinion about what should be tested and why.

Measurement & optimisation

- Track and analyse key metrics including CAC, ROAS, conversion rate and other relevant acquisition metrics
- Help us understand the economics behind customer acquisition
- Identify opportunities to improve efficiency across the path to purchase
- Work with us to ensure that growth makes business sense, not just that advertising dashboards look good

Beyond Gutful

Your initial focus will be Gutful. As Maaya Vanam grows, you’ll have the opportunity to support our future brands as well.

We’re looking for someone who is excited to start hands-on with performance marketing today and potentially take on a broader growth role over time.

What we’re looking for

We’re less interested in finding someone with the perfect résumé and more interested in finding someone who can think, learn and take ownership.

You might be a great fit if you:

- Have hands-on experience running and optimising Meta ads
- Have experience working with a consumer, e-commerce or D2C business (preferred, but not necessarily mandatory)
- Understand metrics such as CAC, ROAS and conversion rate, and know that no single metric tells the whole story
- Are comfortable working with relatively small budgets and using them to learn before scaling
- Enjoy experimentation and have a structured approach to testing
- Can analyse data and turn it into useful decisions
- Understand that creatives, messaging,



landing pages and offers can all influence performance
- Are comfortable with ambiguity and don’t need everything to be figured out before you begin
- Can work independently, take initiative and communicate clearly
- Are willing to challenge assumptions, including the founder’s
- Are excited by the idea of joining an early-stage company and growing with it

What success in this role could look like

We don’t expect you to arrive on Day 1 and magically know how to scale Gutful.

In the early days, success will look like learning quickly and building clarity.

Over time, we’d hope to see you:

- Build a disciplined testing process
- Help us identify the audiences, messaging and creatives that work best
- Improve our understanding of customer acquisition economics
- Gradually build a more efficient and scalable paid acquisition engine
- Become an important voice in how Maaya Vanam thinks about growth

We care about results, but we’re equally interested in whether you’re learning the right things when something doesn’t work.

A note on working at an early-stage company

Maaya Vanam is still very early. Things will change. Some experiments will fail. There won’t always be a clear answer or an established process waiting for you. We’re looking for someone who finds that exciting rather than frustrating.

We want to build a team where people have the freedom to think, experiment, make mistakes, learn and grow. We don’t believe in micromanaging people who are capable of taking ownership.

At the same time, ownership comes with responsibility. You’ll have the freedom to suggest and test ideas, but you’ll also be expected to understand what happened and come back with the next hypothesis.

If you help us build something meaningful, we want you to grow with it too.

Compensation & application

This is an early-stage role, and we’re currently operating with a lean budget. The compensation details and application process are shared in the application form.

For people who create meaningful long-term value and grow with the company, we also hope to create opportunities for performance-linked rewards and potential long-term ownership, as Maaya Vanam evolves.

Come be a Maayan.

? Location: Bangalore / Hybrid

? Role: Full-time — Performance Marketer

Interested? We’d love to hear from you. Please apply through the application link and tell us a little about yourself and how you think.

📌 Performance Marketer — Maaya Vanam (Bengaluru)
🏢 Maaya Vanam
📍 Bengaluru