Role Overview

We are looking for a Paid Media Specialist to manage and optimize Google Ads and Meta Ads campaigns for our international e-commerce and service-based clients. You'll be responsible for running profitable, performance-driven campaigns end-to-end - from strategy and setup to daily optimization and reporting - while using AI tools to work smarter and faster.

Roles & Responsibilities

● Manage and optimize Google & Meta ad campaigns for international e-commerce and service-based clients.

● Develop and refine paid advertising strategies focused on ROI and profitability

● Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimization.

● Execute and monitor Search, Display, Shopping, and Performance Max campaigns on a daily basis.

● Track and analyze campaign performance, and share clear weekly/monthly reports within sights and recommended actions.

● Run A/B tests on creatives, landing pages, and ad copy to improve conversion performance.

● Set up and manage tracking, conversions, remarketing, and attribution models incoordination with the tech/analytics team.

● Use AI tools such as Claude Code, Claude AI, Chat GPT, Gemini,



or similar platforms to improve campaign setup, analysis, reporting, and optimization efficiency.

Must-Have Requirements

● Strong expertise in Google Ads and Meta Ads, with proven performance results.

● Experience with international e-commerce and service-based projects.

● Good understanding of AI tools for ad creation, workflow support, reporting, and optimization.

● Practical exposure to tools such as Claude Code, Claude AI, Chat GPT, Gemini, or similar AI platforms as part of day-to-day marketing work.

● Proficiency in GA4, GTM, Meta Business Suite, and performance tracking.

● Ability to manage multiple projects efficiently in a fast-paced environment.

Pay: ₹500,000.00 - ₹700,000.00 per year

Perks

- Health insurance
- Leave encashment
- Paid sick time

Application Question(s):
- How many years of experience do you have in Google ads?
- How many years of experience do you have in Meta ads?
- Do you have experience in handling International client projects?
- Please specify your notice period or your earliest date of joining.

Work Location: Remote

📌 Performance Marketer (India)
🏢 Webindia
📍 India