KEY RESPONSIBILITIES

- Plan, execute, and optimize paid advertising campaigns across Zepto, Blinkit, Instamart, BigBasket, and other marketplace platforms.
- Manage and optimize advertising budgets to achieve maximum ROAS, sales growth, and profitability.
- Monitor daily campaign performance, including sales, traffic, conversions, CAC, ROAS, bids, placements, and revenue contribution.
- Optimize bids, keywords, targeting, placements, creatives, and campaign structures based on performance data.
- Coordinate with platform Advertisement Account Managers to improve visibility, campaign performance, and promotional opportunities.
- Identify growth opportunities through promotions, new ad formats, product visibility initiatives, and category opportunities.
- Work closely with Sales, Marketing, Product, and Category teams for launches, offers, and promotional campaigns.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Ensure advertising activities are aligned with revenue targets, business objectives, and profitability goals.
- Track marketplace and quick-commerce advertising trends and implement relevant best practices and recent opportunities.

KEY REQUIREMENTS





- 2–5+ years of hands-on experience in Performance Marketing, E-commerce Advertising, Marketplace Advertising, or Quick Commerce Advertising.
- Proven experience managing advertising campaigns on platforms such as Zepto, Blinkit, Instamart, BigBasket, Myntra, Meta, Google, or other marketplace platforms.
- Strong understanding of PPC, ROAS Optimization, CAC, CRO, customer acquisition, retention, and sales funnel management.
- Hands-on experience in campaign optimization, budget management, bid optimization, and performance analysis.
- Experience coordinating with marketplace/platform account managers and external stakeholders.
- Strong analytical skills with the ability to make data-driven campaign decisions.
- Proficiency in Microsoft Excel and/or Google Sheets.
- Strong communication, presentation, reporting, and stakeholder management skills.
- Ability to manage multiple campaigns, budgets, platforms, and priorities simultaneously.
- Proven track record of driving measurable sales growth through digital/marketplace advertising.
- Experience with marketplace analytics and advertising dashboards will be an added advantage.

📌 Performance marketer - Ecommerce (Ahmedabad)
🏢 Tech System Solutions
📍 Ahmedabad