Company Description P.Labs Ventures is an ROI-focused digital marketing agency dedicated to supporting early-stage companies through performance-driven campaigns. The organization was founded with the vision of creating sustainable profit for all stakeholders, including team members, advertisers, and partners. By combining communication design, marketing technology, and customer-centric media management, P.Labs Ventures aims to disrupt one industry at a time.

The agency avoids one-size-fits-all solutions, instead focusing on solving distinct business problems with tailored strategies. As a practitioner-led team that learns continuously, P.Labs Ventures relies on data, structured processes, and collaborative people to deliver consistent value.

Role Description This is a full-time, on-site Paid Media Executive role based in the Mumbai Metropolitan Region.

The Paid Media

Executive will plan, set up, and manage paid campaigns across key digital platforms, optimizing budgets and bids to achieve defined performance metrics and ROI.

Responsibilities include conducting audience and keyword research, developing ad copy and creative briefs, monitoring campaign performance dashboards, and making data-driven adjustments to improve results. The role involves collaborating with account managers, creatives, and analytics teams to align paid media strategies with client goals, as well as preparing regular reports and insights for internal and external stakeholders.





The Paid Media

Executive will also stay current with platform updates, emerging tools, and best practices to continuously refine campaign execution.

Qualifications

- Strong skills in paid media campaign setup and optimization on platforms such as Google Ads, Meta Ads, and other major digital ad networks.
- Ability to use analytics and tracking tools (e.g., Google Analytics, tag managers, dashboards) to interpret data and drive decisions.
- Experience in audience segmentation, keyword research, and performance-focused campaign structuring for different stages of the funnel.
- Capability to develop and refine ad copy, coordinate with design teams on creatives, and run A/B tests to improve messaging and conversions.
- Comfort with ROI-driven reporting, including building performance reports, identifying trends, and presenting clear insights to stakeholders.
- Solid numerical aptitude, attention to detail, and the ability to manage multiple campaigns and budgets simultaneously.
- Effective communication and collaboration skills for working with cross-functional teams in a fast-paced, learning-oriented environment.
- Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience in digital advertising.
- Prior agency or performance marketing experience in high-growth or early-stage companies is an advantage.

📌 Paid Media Executive (Mumbai)
🏢 P.Labs Ventures
📍 Mumbai