Meta Media Buyer / Performance Marketer

? Kolkata | Full-Time | In-Office

? Scaling Wolves

About Scaling Wolves

Scaling Wolves is a performance-first, data-driven marketing agency helping D2C and eCommerce brands scale profitably through paid acquisition, creative strategy, retention, CRO, and full-funnel growth.

We work with ambitious brands across categories and manage significant monthly media spends, partnering closely with founders and decision-makers to build scalable, commercially viable growth systems.

About the Role

We are looking for a Meta Media Buyer / Performance Marketer who can independently own paid social accounts end-to-end; from account strategy and campaign architecture to execution, optimisation, scaling, and performance analysis.

This is a senior, outcome-driven role for someone who understands that successful media buying goes far beyond launching campaigns. You should be able to connect media performance, creative strategy, audience behaviour, funnel efficiency, and business economics to drive profitable growth.

You will be expected to take ownership, make informed decisions, identify growth opportunities, and work closely with internal teams and clients to improve overall acquisition efficiency.

Key Responsibilities

- Own end-to-end Meta Ads strategy and execution across Facebook and Instagram
- Develop campaign architecture, budget allocation, audience strategy, testing frameworks, and scaling plans based on business objectives
- Manage and optimise campaigns across the full funnel; from prospecting and customer acquisition to retargeting and retention support
- Drive performance against key metrics including CAC, CPA, ROAS, MER, CPM, CTR, CPC, CVR, AOV, LTV, and contribution margin




- Analyse account-level, campaign-level, creative-level, audience-level, and funnel-level data to identify opportunities and performance bottlenecks
- Build structured testing frameworks across creatives, messaging, offers, landing pages, audiences, and campaign strategies
- Work closely with creative strategists, designers, and video editors to develop a robust pipeline of performance-focused creative concepts
- Identify creative fatigue, saturation, audience shifts, and scaling limitations, and recommend corrective actions
- Allocate and reallocate budgets based on performance, marginal returns, and profitability targets
- Analyse attribution data and cross-platform performance to understand the true contribution of Meta to business growth
- Collaborate with CRO, retention, and strategy teams to improve the overall customer acquisition funnel
- Prepare detailed performance reports and communicate strategic insights clearly to founders and senior stakeholders
- Stay updated with Meta's evolving ecosystem, automation, AI-led delivery, attribution changes, and performance marketing best practices

What We're Looking For

- 2+ years of hands-on experience managing Meta Ads for D2C/eCommerce brands or performance-focused businesses
- Proven experience independently managing and scaling substantial monthly media budgets




- Strong understanding of Meta campaign structures, optimisation events, bidding strategies, budget allocation, audience signals, and account architecture
- Deep understanding of creative testing, creative strategy, ad fatigue, messaging angles, hooks, and performance creative frameworks
- Strong analytical skills with the ability to identify patterns, diagnose performance issues, and make data-backed decisions
- Solid understanding of attribution, tracking, Pixel/CAPI, GA4, and post-purchase measurement
- Commercial understanding of CAC, LTV, AOV, MER, contribution margin, and unit economics
- Ability to independently manage accounts, communicate with clients, and take ownership of performance outcomes
- Strong communication and presentation skills
- High attention to detail, structured thinking, and the ability to operate effectively in a rapid-paced agency environment

Why Join Scaling Wolves?
- Own high-growth D2C accounts instead of simply executing campaign tasks
- Work closely with founders and decision-makers across multiple industries
- Collaborate with dedicated creative, strategy, CRO, and retention teams
- Get the opportunity to influence creative direction and overall growth strategy
- Work in a performance-first environment where decisions are driven by data and commercial outcomes
- Opportunity to grow into a senior growth and performance leadership role

Location

Bhawanipur, Kolkata; In-Office

How to Apply

Send your CV + relevant case studies / performance snapshots to:

? [email protected]

Subject Line: Meta Media Buyer – Your Name

Industry: Advertising Services

Employment Type: Full-Time

📌 Paid Ads (Meta ) (Kolkata)
🏢 Scaling Wolves
📍 Kolkata