Important: This role requires hands-on experience managing Meta Ads campaigns. Applicants without direct Meta Ads Manager experience will not be considered.

Floss Beauty is a luxury, innovation-led beauty brand redefining beauty in India. Starting with press-on nails, we've expanded into magnetic lashes, peel off lip stains and lip glosses with an online presence along with two successful offline pop-up stalls.

Our mission is to make salon-quality, effortless, and trend-driven beauty accessible to everyone while staying bold, glamorous, and always ahead of the curve.

As a fast-growing beauty startup, we're looking for a Performance Marketing Executive to help drive customer acquisition, revenue growth, and brand awareness across our digital channels.

Responsibilities

Performance Marketing (Primary Responsibility)

- Plan, launch, manage, and optimize Meta Ads campaigns focused on driving sales and customer acquisition.
- Monitor and improve key performance metrics including ROAS, CAC, CTR, CPM, CPC, and conversion rates.
- Build and manage audience strategies including prospecting, retargeting, and lookalike audiences.
- Conduct A/B testing across creatives, audiences, placements, and campaign structures.
- Analyze campaign performance and provide actionable recommendations to improve results.
- Collaborate with the creative team to develop high-performing ad creatives and messaging.
- Manage advertising budgets efficiently to maximize return on investment.

Growth Marketing

- Support customer retention initiatives through email marketing and lifecycle campaigns.
- Work closely with the e-commerce team to improve website conversion rates and customer journeys.
- Monitor industry trends,



competitor activity, and emerging growth opportunities.
- Prepare weekly and monthly performance reports with insights and recommendations.

Social Media & Influencer Marketing (Secondary Responsibility)

- Coordinate social media posting schedules and content calendars.
- Support influencer outreach, gifting campaigns, and creator partnerships.
- Assist with product launches, seasonal campaigns, and brand collaborations.

Must-Have Requirements
- 1–3 years of hands-on experience managing Meta Ads campaigns.
- Robust working knowledge of Meta Ads Manager.
- Understanding of performance marketing metrics such as ROAS, CAC, CTR, CPM, CPC, and attribution.
- Experience creating, launching, optimizing, and scaling conversion-focused campaigns.
- Analytical mindset with the ability to interpret data and make performance-driven decisions.
- Excellent communication and organizational skills.
- Ability to manage multiple projects independently in a fast-paced startup environment.

Preferred Qualifications

- Experience working with beauty, fashion, lifestyle, or D2C brands.
- Familiarity with Google Ads.
- Experience with Shopify
- Understanding of influencer marketing and creator partnerships.
- Basic design skills using Canva or similar tools.

Why Join Floss Beauty?
- Work directly on scaling one of India's fastest-growing beauty brands.
- Own campaigns that have a measurable impact on business growth.
- Gain hands-on experience across performance marketing, e-commerce, influencer marketing, and brand building.
- Be part of a creative, ambitious, and fast-moving startup environment.
- Access to Floss Beauty products and new launches.

📌 Meta Ads and E-commerce growth Marketing Manager (Mumbai)
🏢 Floss Beauty
📍 Mumbai