Role: Marketing &

- SEO/PPC Specialist –
- IT Services

Experience: 4+ Years

Job Type: Full-Time

Location: Jaipur

About The Role

We are looking for a hands-on Marketing &

- SEO/PPC Specialist with 4+ years of experience in digital marketing and proven experience working with IT Services, Software, SaaS, or other B2B technology businesses.

The candidate should have strong expertise in either SEO or PPC and working knowledge of the other. Proven results in lead generation, organic growth, paid campaigns, and business conversions are essential.

Key ResponsibilitiesSEO &

- GEO

- Execute On-Page, Technical, Off-Page, Local, and International SEO.
- Perform keyword research, competitor analysis, technical audits, and content-gap analysis.
- Implement GEO, Entity SEO, Schema Markup, topical authority, and content clusters.
- Optimize websites for Google and AI search platforms such as ChatGPT, Gemini, and Perplexity.
- Build quality backlinks and improve rankings, organic traffic, and qualified leads.

PPC / Performance Marketing
- Plan, launch, and optimize Google Ads campaigns for B2B/IT services.
- Manage keywords, bids, negative keywords, ad copy, audiences, remarketing, and A/B testing.
- Manage Meta Ads where relevant.
- Optimize campaigns for CPL, conversion rate, lead quality, MQLs/SQLs, and ROAS.

Analytics &
- Reporting

- Track performance using GA4, Google Search Console, GTM, Google Ads, Meta Ads, and Looker Studio.
- Monitor rankings, traffic, leads, conversions, CPL, and ROAS.




- Provide actionable performance reports and optimization recommendations.

Required Skills

- 4+ years of hands-on digital marketing experience.
- Strong specialization in SEO or PPC with working knowledge of the other.
- Mandatory experience in IT Services, Software, SaaS, Technology, or B2B services.
- Proven experience generating qualified B2B leads through SEO or paid campaigns.
- Strong understanding of SEO / Google Ads / conversion optimization.
- Experience with Ahrefs/SEMrush, Screaming Frog, GA4, GSC, GTM, and Looker Studio.
- Basic understanding of HTML/CSS, website structure, landing pages, and CRO.
- Robust analytical and data-driven approach.

Must Have Candidates must be able to demonstrate real campaign/project results such as:

- Increased organic rankings, traffic, and qualified leads through SEO
- OR
- Generated and optimized paid leads through Google Ads/PPC with measurable CPL, conversion, and lead-quality improvements.

Preferred

- Experience with international B2B/IT lead generation.
- Experience in Cloud, Cybersecurity, Software Development, Data &
- AI, DevOps, ERP, CRM, or IT Consulting.
- Google Ads / GA4 certifications.
- WordPress and CRO experience.

Skills: gwroth marketing,meta ads,seo audits,linkedin ads,on page seo,google search console,local seo,google business profile,b2b saas,keyword research,google ads,entity seo,google tag manager,it,software development,content clusters,gtm,ga4,generative engine optimization,google my business,seo,it services,technical seo,schema markup,saas marketing

📌 Marketing & SEO/PPC Specialist (Jaipur)
🏢 NSKH Tech
📍 Jaipur