Key Result Areas

Supporting Actions

Impact the Brand Financials

- Monitor the marketing budget and expenditure on key Brand and sports marketing initiatives
- Negotiate with vendors to get the best rates for procuring marketing collaterals
- Ensure timely vendor onboarding, PO release and invoice submission for all vendors

Understand, Define &
- Continuously track evolving consumer needs

- Define & track the targeted customer in terms of demographic & psychographic profile
- Understand triggers influencing buying, buying process and shopping behavior

Develop Relationships with agency partners to build & execute Communication &
- Marketing plans

- Coordinate with mainline, digital, media, and creative agencies to ensure timely delivery of creative concepts.
- Proactively plan for the social media content calendar with the digital agency and set up a tracking system to monitor all content and feedback received on the medium.




- Ensure timely delivery of artworks and see through the execution of the same.
- Ensure efficient Media Planning &
- Buying

Customer engagement
- Plan the marketing Campaign Effectiveness
- Track consumer feedback and relay the same to the relevant teams

Build an Effective Marketing Budget &
- Execute on agreed Brand Objectives

- Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
- Build Marketing Plans and Budget for executing on agreed objectives
- Innovate in marketing execution to build marketing cost efficiencies

Efficiency in marketing processes
- Agency Management
- Athlete &
- Influencer management
- Timely execution of all marketing collaterals
- Timely Delivery of all merchandise to partners

📌 Marketing Manager, VH IW (Karnataka)
🏢 Aditya Birla Fashion and Retail
📍 Karnataka