Company Description ShriPath Consulting is a career advisory and professional development firm dedicated to helping individuals achieve career clarity, job readiness, and informed transitions in a changing job market. The team works with students and professionals across healthcare, research, analytics, AI-adjacent roles, and emerging career paths, with a focus on non-linear careers and complex transitions. Using structured, ethical, and evidence-informed methods, ShriPath Consulting combines certified career counseling frameworks with practical, market-aligned guidance.

Rather than offering placement services, the firm equips individuals with the positioning, strategy, and tools needed to independently secure suitable opportunities. Services include career direction, counseling, ATS-optimized resumes, LinkedIn optimization, job search strategy, interview preparation, and specialized career tracks.

Role Description This is a full time, on-site Marketing & Lead Generation Executive role based in Aurangabad. The executive will be responsible for identifying and qualifying new leads, building and managing lead funnels, and nurturing prospective clients through structured outreach. Day-to-day activities include conducting market research, analyzing target segments, and coordinating marketing campaigns to increase awareness of ShriPath Consulting’s services.

The role involves regular client communication, follow-ups,



and collaboration with the counseling team to align messaging with service offerings. The executive will also support sales presentations, maintain accurate records in CRM or tracking systems, and contribute ideas to improve lead generation and conversion strategies.

Qualifications

- Candidates should possess strong skills in New Leads and Lead Generation for identifying, qualifying, and nurturing prospective clients.
- Candidates should possess solid Market Research skills to analyze segments, track trends, and inform outreach strategies.
- Candidates should possess effective Communication skills to engage prospects, explain services clearly, and handle follow-ups professionally.
- Candidates should possess Sales skills to support conversions, conduct consultative discussions, and close opportunities in line with ethical guidelines.
- Relevant experience in marketing, inside sales, or business development, preferably in services or education/career advisory domains.
- Comfort with using digital tools such as CRM systems, spreadsheets, email marketing platforms, and LinkedIn for lead generation.
- Strong organizational skills, attention to detail, and the ability to manage multiple leads and tasks simultaneously.
- Minimum of a bachelor’s degree in business, marketing, communications, or a related field, or equivalent practical experience.

📌 Marketing & Lead Generation Executive (Aurangabad)
🏢 ShriPath Consulting
📍 Aurangabad