JOB PURPOSE

- Lead and drive BLR Airport's social media presence across platforms by developing platform-first strategies, overseeing content and community management, managing agency partners, protecting brand reputation, and delivering measurable business impact through organic and paid social initiatives. The role requires a strategic and analytical social media professional with experience managing large consumer brands, leading cross-functional stakeholders, and working with creative, digital and media agencies. The ideal candidate should possess robust editorial judgment, an understanding of internet culture, social listening expertise, and the ability to translate business priorities into engaging social-first storytelling.

Social Media Strategy & Brand Management

- Own and drive the overall social media strategy across all platforms.
- Develop platform-specific content strategies aligned with brand and business objectives.
- Identify emerging trends, audience behaviours and new platform opportunities.
- Ensure brand consistency, tone of voice and visual identity across all social channels.
- Drive real-time and moment marketing opportunities where relevant.

Content Strategy & Creative Excellence

- Develop quarterly and monthly content roadmaps aligned with campaigns, business priorities and cultural moments.
- Partner with internal stakeholders and creative agencies to deliver high-quality, insight-led content.
- Evaluate and challenge creative output to ensure it is platform-native, engaging and aligned with brand standards.
- Identify new content formats and storytelling opportunities to improve engagement and reach.
- Strong copywriting and editorial skills in English are essential. Kannada proficiency is an advantage.

Community Management & Online Reputation

- Own social community management across all official platforms.
- Lead Online Reputation Management (ORM) through proactive monitoring, escalation and resolution of customer conversations.
- Develop response frameworks and crisis communication protocols in collaboration with relevant stakeholders.
- Monitor brand sentiment and emerging issues using social listening platforms.




- Experience with enterprise social listening and ORM platforms such as Konnect Insights, Brandwatch, Locobuzz, Meltwater, Sprinklr or equivalent is essential.

Performance & Analytics

- Define KPIs for organic and paid social performance.
- Analyse campaign effectiveness and audience behaviour to derive actionable insights.
- Present monthly and quarterly performance reports with strategic recommendations.
- Track Share of Voice, sentiment, competitor benchmarking and emerging conversation trends.
- Use data to continuously optimise content strategy and platform performance.

Paid Social & Campaign Optimisation

- Work closely with media and performance marketing teams to develop paid social strategies.
- Oversee campaign planning, targeting, optimisation and ROI measurement.
- Ensure efficient utilisation of budgets aligned with business objectives.

Agency & Stakeholder Management

- Lead relationships with creative, digital, media and production agencies.
- Provide strategic direction, evaluate deliverables and maintain quality standards.
- Collaborate with internal business teams to translate organisational priorities into social campaigns.
- Manage multiple stakeholders while ensuring timely delivery of projects.

Influencer & Advocacy

- Develop influencer engagement strategies aligned with brand objectives.
- Identify creators, communities and partners relevant to BLR Airport.
- Build employee advocacy and passenger storytelling initiatives.
- Evaluate influencer effectiveness using measurable performance metrics.

Innovation & Market Intelligence

- Stay updated on platform algorithms, AI-driven content trends, creator economy developments and emerging technologies.
- Monitor competitor activity and global best practices.
- Recommend new tools,



workflows and innovations to improve efficiency and performance.

JOB SPECIFICATION

Education qualification and pre-requisites

- Bachelor's degree in Marketing, Communications, Journalism, Business or related discipline.
- Professional certification in Digital Marketing or Social Media Marketing is preferred.
- Manager: 10–12 years
- Experience managing social media for large consumer-facing brands with significant online communities.
- Experience working with leading creative, digital or integrated agencies. Agency experience is an added advantage.
- Demonstrated experience managing multi-platform social media ecosystems.
- Experience handling high-volume customer conversations and reputation management.
- Experience working with cross-functional leadership teams and external partners.
- Experience managing large integrated campaigns across organic and paid social.
- Airport, aviation, travel, hospitality or premium consumer brand experience will be an advantage.

Technical Skills

- Platform Tools
- Meta Business Suite
- LinkedIn Campaign Manager
- X Business
- YouTube Studio
- Google Analytics (GA4)
- Native platform analytics
- Social Listening & ORM
- Konnect Insights (preferred)
- Brandwatch
- Locobuzz
- Sprinklr
- Meltwater
- Talkwalker
- Content & Creative
- Canva
- Adobe Creative Suite (working knowledge preferred)
- Figma (basic understanding preferred)
- AI tools such as ChatGPT, Gemini, Claude, Midjourney or equivalent

Knowledge & Competencies

- Strong understanding of platform algorithms and social media best practices.
- Excellent editorial judgment and storytelling ability.
- Strong understanding of internet culture, memes, trends and social-first communication.
- Ability to balance creativity with business objectives.
- Strong analytical and commercial mindset.
- Excellent stakeholder and agency management skills.
- Crisis communication and reputation management experience.
- Highly organised with strong project management capabilities.
- Ability to manage multiple priorities in a fast-paced environment.
- Collaborative, proactive and solution-oriented.
- Excellent written and verbal communication skills.

📌 Manager - Social Media Marketing (Bengaluru)
🏢 Bangalore International Airport
📍 Bengaluru