ABD Maestro Private Limited is shaping the future of luxury & super-premium spirits in India and we’re looking for people who can turn great brands into unforgettable experiences.

Backed by Allied Blenders and Distillers Ltd. and co-created with Ranveer Singh, our portfolio is bold, premium, and built for today’s India.

Position: Customer Marketing Manager - East

Role Purpose

Drive the development and execution of customer marketing initiatives across the East region to achieve sales volume, market share, and distribution objectives while enhancing brand visibility and consumer engagement.

Key Responsibilities

✅ Monitor and manage field marketing budgets to ensure effective utilization and optimize return on investment.

✅ Develop and implement merchandising strategies across the region in collaboration with Marketing Managers for the entire product and brand portfolio.

✅ Identify, develop, and manage vendor partnerships for signage, merchandising equipment, POSM, branding assets, and promotional materials.

✅ Collaborate closely with regional sales teams to drive the effectiveness of consumer promotions, establish performance benchmarks, and evaluate campaign impact.

✅ Manage relationships with agencies, key accounts, and event partners to execute consumer and trade activation programs aligned with brand standards.





✅ Coordinate local market research initiatives in partnership with the Promotions team to gather consumer insights and market intelligence.

✅ Foster strong cross-functional collaboration, particularly with Marketing and Sales teams, ensuring seamless execution of regional initiatives.

✅ Participate in regional management discussions and contribute to strategic decision-making.

✅ Lead data management and reporting related to activations, PR assets, merchandising initiatives, and promotional activities, ensuring timely sharing with Sales Teams, Sales Head, Regional Marketing Manager (RMM), and Regional Head (RH).

Experience & Qualifications

✔ 6-8 years of experience in FMCG/FMCD industry

✔ Strong understanding of branding opportunities through:

- Signage
- Merchandising
- Printing solutions
- Consumer gifting
- Retail visibility initiatives

✔ Excellent stakeholder management and vendor coordination skills ✔ Strong analytical and execution capabilities

Why Join ABD Maestro?

✨ Be part of India's fast-growing luxury and super-premium spirits business

✨ Work with iconic brands and industry leaders

✨ Prospect to create impactful consumer experiences and drive regional growth

? Interested? Share your updated resume at [email protected]

📌 Manager - Customer Marketing (Kolkata)
🏢 ABD Maestro
📍 Kolkata