: SEO, AEO and GEO Manager

Field Details Company Tata Tele Business Services Position Title SEO, AEO and GEO Manager Designation Manager Function Brand & Content Marketing Reporting To Head, Brand & Content Marketing Location Bangalore Experience 3–5 years Role Purpose The SEO, AEO and GEO Manager will be responsible for building TTBS organic discovery into a measurable revenue-driving engine.

The role is not limited to rankings, traffic or content optimization. The core mandate is to drive OB through organic search, improve organic enquiries from priority business pages, and build an earned visibility engine that can gradually reduce and eventually weed out dependence on paid search for brand and high-intent discovery.

This role requires a hands-on SEO manager who can connect search visibility to business outcomes, work with revenue targets, improve conversion efficiency, and show clear proof of impact.

What the Person Has to Achieve The role holder will be expected to:

1. Drive OB Through Organic SEO

Own organic SEO performance against assigned OB targets.

Grow revenue contribution from pure Organic Search.

Increase organic enquiries from priority product, solution, industry and local pages.

Improve the quality and conversion of organic traffic, not just traffic volume.

Track the full journey from organic discovery to enquiry and OB contribution.

2. Reduce Dependence on Paid Search Over Time

Identify paid search terms where TTBS can build strong organic visibility.

Improve organic rankings for brand, product, solution and high-intent keywords.

Strengthen Top 3 and Top 10 organic coverage for priority terms.

Work with Paid Media to gradually reduce avoidable paid search dependence where organic visibility is strong.

Build organic visibility as a long-term replacement engine for paid search-led discovery.

3. Build a Revenue-Led Organic Growth Engine

Make SEO accountable to business outcomes: organic pageviews, enquiries, conversion efficiency and OB.

Improve enquiries per 1,000 organic pageviews.

Strengthen landing pages that directly support lead generation and business growth.

Ensure every SEO initiative has a clear link to discovery, enquiry generation or revenue impact.

4. Strengthen TTBS Visibility Across Search, Answer and Generative Platforms

Improve TTBS presence across Google, Bing, answer engines and AI-led discovery journeys.

Build content structures that support featured snippets, People Also Ask, answer formats and generative citations.

Make TTBS content easier for search engines and AI platforms to understand, trust and surface.

Key Responsibilities

1. Own Organic SEO and OB Targets

- Own monthly, quarterly and annual organic SEO targets linked to OB.
- Track organic traffic, organic enquiries, conversion efficiency and OB contribution.
- Identify performance gaps and create action plans to improve revenue outcomes.
- Prioritize pages, keywords and content actions based on business impact.

2. Grow Organic Enquiries and Revenue Contribution

- Improve pure Organic Search traffic to priority TTBS pages.
- Increase enquiries from product pages, solution pages, local pages, blogs and campaign landing pages.
- Improve enquiry quality and traffic-to-enquiry conversion.
- Track enquiries per 1,000 organic pageviews as a key efficiency metric.
- Work with analytics and campaign teams to connect organic performance to OB reporting.

3. Build Organic Replacement for Paid Search

- Map paid search keywords against organic ranking opportunities.
- Identify brand and high-intent terms where organic can replace or reduce paid dependence.
- Strengthen organic content, metadata, schema, internal linking and landing page experience for these terms.
- Create monthly before/after reports showing organic gains and reduced paid search reliance.




- Partner with Paid Media to align on search terms, spend reduction opportunities and performance overlap.

4. Improve Keyword and SERP Visibility

- Own keyword research, search intent mapping and keyword-to-page mapping.
- Improve rankings for priority brand, product, solution, local and commercial keywords.
- Track Top 3, Top 10 and Top 20 keyword movement.
- Monitor SERP changes, competitor movement, winners, losers and current opportunities.
- Protect TTBS brand discovery journeys through strong organic SERP coverage.

5. Build AEO and GEO Readiness

- Structure content for featured snippets, People Also Ask, answer engines and AI-led discovery.
- Improve FAQs, schema, summaries, entity clarity and citation-friendly content.
- Build page formats that are easy for search and generative engines to understand.
- Track answer visibility and generative visibility signals where measurable.

6. Build Scalable Content Architecture

- Create hub-and-spoke content clusters for priority TTBS products and solutions.
- Map customer intent across discovery, consideration and conversion stages.
- Strengthen internal linking across product pages, blogs, case studies, resources and local pages.
- Ensure every content asset has a role in generating visibility, enquiries or OB.

7. Execute Technical and On-Page SEO

- Conduct regular audits for crawl, indexing, metadata, headings, canonicals, redirects, schema, internal links and Core Web Vitals basics.
- Work with web, engineering and content teams to close SEO issues on time.
- Maintain an audit-to-closure tracker with owners, ETDs and proof.
- Ensure technical fixes are linked to visibility, enquiry or revenue impact.

8. Report Performance with Proof

- Build dashboards using GA4, Google Search Console and SEO tools.
- Report Organic Search pageviews, enquiries, enquiries per 1,000 pageviews, keyword rankings, CTR, landing page performance and OB contribution.
- Maintain before/after proof for all major SEO improvements.
- Share monthly insights, actions, business impact and next steps.

Key Deliverables

- Monthly organic SEO and OB performance dashboard.
- Organic Search target tracker covering traffic, enquiries, conversion efficiency and OB contribution.
- Paid search replacement opportunity tracker.
- Brand and high-intent keyword visibility tracker.
- Top 50 organic landing pages tracker with page-level actions and proof.
- SEO audit and closure tracker.
- Content cluster roadmap for priority TTBS solutions.
- AEO and GEO readiness checklist for priority pages.
- Monthly report showing organic gains, enquiry movement, OB impact and paid search reduction opportunities.
- Quarterly SEO growth plan with expected business impact and delivery timelines.

Key KPIs The role will be measured on:

Business KPIs

- Organic SEO contribution to OB target.
- Organic enquiries from priority pages.
- Organic enquiry-to-OB contribution.
- Reduction in avoidable paid search dependence over time.
- Traffic and Conversion KPIs
- Pure Organic Search pageviews.
- Enquiries per 1,000 organic pageviews.
- Conversion improvement on priority landing pages.
- Performance growth of top 50 organic landing pages.

Visibility KPIs

- Growth in Top 3, Top 10 and Top 20 keyword rankings.
- Organic visibility for brand, product, solution, local and high-intent commercial keywords.




- Improvement in CTR for priority queries and pages.
- AEO and GEO readiness across priority pages.

Execution KPIs

- SEO audit fixes closed on time with proof.
- Content clusters published and optimized as per plan.
- Internal linking and schema improvements completed.
- Monthly reporting accuracy, insight quality and action closure.

Required Skills

- SEO and Revenue Orientation
- Strong understanding of how SEO drives traffic, enquiries and revenue.
- Ability to prioritize SEO work based on OB impact.
- Experience improving organic performance for business-critical landing pages.
- Ability to connect keyword visibility and content optimization to enquiry generation.

Core SEO Skills

- Keyword research and search intent mapping.
- On-page SEO and content optimization.
- Metadata, headings, internal linking and content structure.
- Content cluster planning and keyword-to-page mapping.
- Landing page optimization for traffic and enquiries.

Technical SEO Skills

- Working knowledge of crawlability, indexing, canonicals, redirects, sitemaps, robots.txt, schema and Core Web Vitals basics.
- Ability to identify issues and coordinate closure with web and engineering teams.

AEO and GEO Skills

- Understanding of answer-focused content, FAQ structures, structured data and snippet-friendly formatting.
- Understanding of entity-led content and citation readiness for generative discovery.
- Analytics and Reporting Skills
- Hands-on experience with GA4 and Google Search Console.
- Ability to track organic pageviews, enquiries, CTR, rankings and conversion efficiency.
- Ability to connect organic performance to OB reporting.
- Strong Excel or Google Sheets skills for reporting and analysis.

AI Capability

- Hands-on use of AI tools, including ChatGPT, for SEO research, clustering, audits, QA, summaries and reporting support.
- Ability to use AI to improve execution speed, reporting quality and optimization consistency.

Qualifications

- Bachelor’s degree required in Marketing, Business, Engineering, IT or a related field.
- MBA preferred in Marketing, Digital, Growth or a related discipline.
- GA4, SEO, technical SEO, content SEO or digital marketing certification preferred.
- Generative AI or prompt engineering certification preferred.

Essential Attributes

- Strong ownership of organic SEO and OB targets.
- Business-first approach to SEO, with focus on enquiries and revenue.
- Data-first and proof-led working style.
- Hands-on execution mindset.
- Ability to turn SEO plans into measurable business outcomes.
- Strong coordination with content, web, engineering, analytics and paid media teams.
- High attention to detail across content, data, metadata, links and reporting.
- Comfortable working with targets, dashboards and weekly performance reviews.
- Strong curiosity for SEO, AEO, GEO and AI-led search evolution.

Transforming Businesses through Digitalization

Tata Tele Business Services (TTBS), belonging to the prestigious Tata Group of Companies, is the country’s leading enabler of connectivity and communication solutions for businesses. With services ranging from connectivity, collaboration, cloud, security, IoT, and marketing solutions, TTBS offers the largest portfolio of ICT services for businesses in India. With an unwavering focus on customer-centricity and innovation, TTBS continues to garner recognition from customers and peers alike.

Our People Shape Our Journey Ahead

We are India’s leading enabler of digital connectivity and technology solutions for businesses - a feat possible only because we are fueled by the dedication and passion of our people. We welcome the finest talent and believe in nurturing and mentoring them to rise into leadership roles, while standing tall on our ethics and values.

📌 Lead - SEO (Bengaluru)
🏢 Tata Teleservices
📍 Bengaluru