About Checkaro

Checkaro Verifications Private Limited is a Bengaluru-based background verification (BGV) company providing consent-first, DPDP-compliant verification services across employment, tenant, and matrimonial segments. We help organisations make confident hiring and onboarding decisions through accurate, timely verification — combining a robust multi-vendor network with a technology-enabled operations engine. As we scale, we are strengthening our leadership team to build a high-performing, compliant, people-first organisation.

Role Purpose To own Checkaro's marketing function end to end — brand, demand generation, digital presence, content, and collateral — building a qualified pipeline for the sales team and establishing Checkaro as a trusted, compliant BGV brand.

This is an individual-contributor / early-leadership, work-from-office position based in Bengaluru, suited to a hands-on marketer who can both set strategy and execute.

Key Responsibilities The Lead – Marketing owns strategy and hands-on execution across the marketing mix.

- Marketing strategy: Develop and execute the annual marketing plan aligned to revenue and lead-generation goals across the employment, tenant, and matrimonial verticals.
- Demand generation: Plan and run multi-channel campaigns (email, LinkedIn, SEO/SEM, webinars, events) to generate and nurture qualified leads for the sales team.
- Digital & web: Own the website, SEO, landing pages, and analytics; improve organic visibility and conversion rates.
- Content & collateral: Produce brochures, case studies, decks, blogs, and social content that articulate Checkaro's consent-first, DPDP-compliant positioning.
- Brand management: Build and safeguard brand identity, tone, and messaging consistency across all touchpoints.
- Social & thought leadership:



Manage LinkedIn and other channels; drive industry presence and thought-leadership content.
- Analytics & reporting: Track funnel metrics, campaign ROI, CAC, and MQL-to-SQL conversion; report performance to leadership.
- Sales alignment: Partner with sales on ICP, messaging, and lead hand-off; support account-based marketing for key accounts.
- Agency & budget: Manage designers, agencies, and tools within an approved marketing budget.
- Compliance: Ensure all marketing communications respect data-privacy norms (DPDP) and industry regulations.

Candidate Profile

Qualifications

- Graduate in any discipline. MBA / PGDM in Marketing is strongly preferred.

Experience

- 5 to 8 years of B2B marketing experience, preferably within background verification (BGV), HR-tech, staffing, or professional-services companies.
- Proven track record of running demand-generation campaigns that delivered measurable pipeline.
- Experience building or scaling a marketing function in a growing organisation is an advantage.

Skills & Competencies
- Strong full-funnel B2B marketing and demand-generation expertise.
- Hands-on with digital tools — Google Analytics, SEO platforms, email/CRM, and LinkedIn Campaign Manager.
- Excellent content, copywriting, and storytelling skills.
- Data-driven, with strong campaign analytics and reporting ability.
- Self-starter able to work independently and build the function from an early stage.
- Understanding of the BGV / HR-tech / compliance space is an advantage.

Compensation & Benefits

- Fixed + variable: Fixed CTC commensurate with experience [insert band] plus a performance-linked component tied to pipeline and marketing outcomes.
- Benefits: Standard statutory advantages and applicable allowances.
- Growth: Opportunity to build and own the marketing function of a growing BGV company, with clear growth pathways.

📌 Lead – Marketing (Bengaluru)
🏢 Checkaro Verifications Private
📍 Bengaluru