Location: Bengaluru (Indiranagar)

Type: Full Time

Reports To: CEO

Experience Required: 4-6 Years

About Lane

Lane is building India's most trusted, tech-enabled driving and mobility platform — transforming how first-time drivers learn to drive, and eventually buy their first car. We are India's first platform connecting certified driving instructors with learners.

In 18 months: 40,000+ hours of instruction, 4000+ learners, and a certified instructor network across Bengaluru. We recently closed a ₹8.5 crore pre-seed led by Kae Capital, with DeVC, Antler India, Panthera Peak, Titan Capital and angels participating.

Link:

- https://lnkd.in/p/g4m9ubMx,
- https://businessreviewlive.com/lane-raises-%E2%82%B98-5-crore-to-fix-how-india-learns-driving/,

The Vision

Every Indian's relationship with a car starts the same way — with learning to drive. Almost nobody owns that moment. We do

Lane is building the full ownership journey: learn to drive → get licensed → buy the right first car → finance, insure and maintain it → upgrade. One platform, one relationship, one trusted source of advice across a decade of a customer's life. The driving school is the entry point, not the business The ten-year goal: 1 million Indians into the right first car — approximately ₹1,00,000 crore (~$12B) in vehicle GMV through the platform The near-term mandate for this role: 5,000 vehicles and ₹500 crore GMV in 36 months, on repeatable unit economics

Why This Moment Is Different

Every existing player — marketplaces, dealer groups, classifieds, OEM channels — meets the customer at the same moment: when they are already searching. By then the buyer has a shortlist,



a budget and four tabs open. It is a bottom-of-funnel fight won with discounts and ad spend.

Lane meets that customer very early — when they decide to learn to drive.

We know intent before the industry knows the buyer exists.

- A learning licence is the most reliable leading indicator of a first-car purchase in India. ~60% of Lane learners intend to buy their first car — and we capture that intent at onboarding: timeline, budget, fuel, financing route.
- We know not just that they'll buy, but how they drive. Instructors spend 10+ days one-on-one with every learner; our sensor platform will turn that into structured behavioural data feeding the recommendation engine. No one else has behavioural data on a buyer before the buyer buys.
- We earned trust before asking for a transaction. That is a distribution relationship no marketplace can buy.

Every incumbent's incentive is to sell you their car. Ours is to find you the right one — and stay through financing, insurance, RC transfer and service.

Everyone else competes for the buyer at the bottom of the funnel. Lane owns the top of it.

The Role

Complete ownership of Car Commerce, built from the ground up. Not a functional role — you own strategy, growth, revenue, operations, partnerships, customer experience and team. You report to the CEO





You will own:

- P&L; — GMV, take rate, contribution margin, working capital. Decide and defend the operating model: brokered, full-stack, or hybrid by segment.
- Growth — convert Lane's learner base into transacting buyers; build seller-side supply across direct sellers, upgrade cohorts and dealer sourcing.
- Partnerships — OEM and dealer networks, NBFC and bank financing (including thin-file customers), insurance, warranty, inspection.
- Product & Ops — take buyer and seller journeys from manual process to product; own inspection and trust standards, inventory lifecycle, delivery, post-sale.
- Team — hire and lead across sales, ops, partnerships and category.

What We're Looking For

- 7–12 years, with meaningful time in automotive retail, auto-tech, marketplaces or high-growth consumer businesses
- Proven P&L; or business-line ownership — you have carried a number, not just a function
- Deep understanding of the Indian automotive ecosystem: dealers, OEMs, financing, RTO, used-car pricing
- - Robust operating instinct — comfortable in inventory, margin, inspection quality and delivery SLAs
- Founder-grade ownership. There is no playbook to inherit; you are writing it.

Why This Role The thesis is proven, the capital is in the bank, and the category is still open. The next decade of Indian car retail belongs to whoever reaches the buyer first and earns their trust before the transaction. We already do — this role turns that into a business.

Lane is the brand of Inlane Technologies Pvt Ltd, a DPIIT-recognised startup in Bengaluru. inlane.in

📌 Lead- Car Commerce (Bengaluru)
🏢 Lane
📍 Bengaluru