Role Overview

California Software Company Limited is hiring a Senior International Outbound Sales Executive for Flowzo CRM, our CRM and sales automation product.

We are specifically looking for candidates with previous experience selling SaaS products or business software, preferably CRM, sales automation, ERP, cloud telephony, WhatsApp Business solutions, customer engagement platforms or related B2B applications.

The role is focused on international outbound business development, cold calling, prospecting, lead qualification, discovery and qualified meeting generation.

This position is best suited for candidates who have already generated business opportunities in international markets and can independently engage founders, CEOs, sales heads and other senior decision-makers.

Key Responsibilities

- Generate qualified B2B sales opportunities through international outbound prospecting.
- Identify target companies and relevant decision-makers in assigned territories.
- Conduct international cold calls and professional sales conversations.
- Use LinkedIn Sales Navigator, email outreach and other prospecting channels to reach potential customers.
- Build and maintain a high-quality database of target accounts.
- Conduct initial discovery calls to understand customer requirements.
- Qualify prospects based on business need, company size, sales team size, existing software, budget, decision-making authority and purchase timeline.
- Identify business problems related to:
- Lead management
- Sales follow-ups
- CRM usage
- WhatsApp communication
- Calling and call tracking
- Sales team productivity
- Pipeline visibility
- Sales automation
- Field sales
- Marketing attribution
- Position Flowzo CRM based on the prospect's business requirements.
- Book qualified product demonstrations with relevant decision-makers.
- Provide complete qualification notes before handing over opportunities to the senior closing team.
- Maintain accurate sales activities, follow-ups and opportunity stages in CRM.
- Build and maintain a consistent monthly sales pipeline.
- Follow up with prospects until opportunities progress to the next sales stage.
- Share market feedback, competitor information and customer requirements with management.

Must-Have Experience

Candidates should have

- - 4–8 years of B2B sales or business development experience.
- Minimum 2–3 years of international outbound sales experience.
- Proven experience in cold calling and outbound prospecting.
- Previous experience selling SaaS or business software products.
- Experience generating qualified meetings and sales opportunities.
- Experience engaging senior decision-makers.




- Strong LinkedIn and email prospecting skills.
- Experience working with monthly pipeline or revenue targets.
- Excellent spoken and written English.

Highly Relevant Product Experience

Preference will be given to candidates who have sold products in one or more of the following categories:

- CRM Software
- Lead Management Software
- Sales Automation Software
- Sales Engagement Platforms
- ERP / Business Applications
- WhatsApp Business Solutions
- Cloud Telephony
- Dialer / Call Centre Software
- Customer Engagement Platforms
- Marketing Automation
- MarTech Platforms
- Field Sales Software
- Customer Communication Platforms
- AI-powered Business Applications
- Other B2B SaaS products

Preferred Previous Company / Product Background

Candidates who have experience selling products similar to:

- Zoho CRM
- Freshsales / Freshworks
- HubSpot
- Salesforce
- LeadSquared
- Kylas
- Pipedrive
- Ozonetel
- Exotel
- Knowlarity
- MyOperator
- Interakt
- WATI
- Gallabox
- Gupshup
- Yellow.ai
- LeadSquared-type sales platforms
- CRM / ERP / sales automation SaaS products

will be particularly relevant. Equivalent product experience from other SaaS companies is also welcome.

Profiles We Are Not Targeting To ensure role fit, candidates whose sales experience is predominantly in the following areas may not be suitable unless they also have strong SaaS product-sales experience:

- - Microsoft Azure services
- Microsoft licensing
- AWS or cloud infrastructure
- Google Cloud infrastructure
- IT infrastructure
- Hardware and networking
- Server or storage solutions
- Data-centre services
- Cybersecurity infrastructure-only sales
- Staff augmentation
- IT manpower outsourcing
- Offshore development services
- Generic IT services

This is a SaaS/business software product-selling role, not an IT services or infrastructure-sales position. Preferred International Market Experience

Candidates with previous selling experience in any of the following regions will be preferred:

GCC

- UAE
- Saudi Arabia
- Qatar
- Oman
- Bahrain
- Kuwait

South Africa

Johannesburg / Gauteng

Cape Town

Durban

APAC

- Singapore
- Malaysia
- Australia
- New Zealand

Experience in UAE/GCC B2B SaaS sales will be a strong advantage.

Ideal Candidate

We are looking for someone who:





- - Can independently start outbound prospecting from Day 1.
- Has sold a repeatable SaaS or software product before.
- Is confident calling international prospects.
- Can speak with founders, CEOs and senior sales leaders.
- Understands consultative selling.
- Knows how to conduct discovery rather than simply deliver a sales script.
- Can qualify genuine opportunities.
- Understands SaaS subscription sales.
- Is comfortable handling objections.
- Has strong follow-up discipline.
- Can build pipeline without relying only on inbound leads.
- Is comfortable working with targets and performance metrics.
- Maintains robust CRM discipline.

Key Performance Indicators

Performance will be measured primarily on quality of pipeline and business opportunities.

Key KPIs include

- Decision-makers contacted
- Qualified conversations
- Qualified meetings generated
- Product demonstrations booked
- Sales-qualified opportunities created
- Monthly pipeline value
- Demo attendance rate
- Opportunity progression
- Proposal-ready opportunities
- Revenue influenced
- CRM data accuracy
- Follow-up effectiveness

Primary KPI

Qualified International Sales Opportunities Generated The role will not be evaluated only on the number of calls made.

About Flowzo CRM

Flowzo CRM is Calsoft's CRM and sales automation platform built for businesses that manage customer acquisition through digital leads, calls, WhatsApp and sales teams.

Core capabilities include

Lead Management

Opportunity Management

Sales Pipeline Management

WhatsApp Business Integration

Cloud Calling

SIM-Based Call Recording

Follow-up Management

Workflow Automation

Field Sales

Sales Team Monitoring

Marketing Attribution

Reports & Analytics

AI-assisted Sales Capabilities

Sales Process

Target Account

→ Outbound Prospecting

→ Decision-Maker Conversation

→ Discovery

→ Qualification

→ Product Demo Booking

→ Qualified Opportunity

→ Senior Closing Team

→ Proposal

→ Negotiation

→ Closure The Senior International Outbound Sales Executive will primarily own the pipeline-generation and qualification stages and will continue supporting follow-up through the sales cycle.

Relevant SaaS sales experience and demonstrated performance will be given greater importance than academic specialization.

Compensation

- Competitive fixed compensation
- Performance-based incentives
- Qualified opportunity incentives
- Revenue-linked incentives
- Additional incentives for exceeding targets
- Compensation will be based on relevant SaaS sales experience, international-market exposure and previous performance.

📌 International Sales Executive – GCC / APAC / South Africa (Chennai)
🏢 California Software
📍 Chennai